No matter if you’re a florist, a hairdresser, or maker of the world’s best widgets, you need to market your business. If you are a small business, you especially need to use effective small-business marketing tips, and many times, these strategies are low-cost and involve more creativity than cash. That’s the essence of my bestselling book, Off The Wall Marketing Ideas. Today’s tip? Use your name to your advantage. For example, the potato-chip company Popchips recently conducted a wildly effective marketing campaign, in which they capitalized on their business name. First, they created a new position at their company, called the President of Pop Culture. For Popchips, that was a very creative strategy. For their President of Pop Culture, Popchips hired actor Ashton Kutcher. Then Popchips conducted a massive campaign, through social media, to hire a vice president of Pop culture. Hundreds of contestants downloaded their video, to see if they would win the $50,000-a-year-job. This marketing campaign attracted customers, helped to further establish Popchips’ brand, and the rest is history. As a Boston marketing consultant and copywriter, I can tell you that using your business name or your God-given name to your advantage is an effective low-cost marketing tip. Whether you need hair salon marketing, plastic surgery marketing, or skincare salon marketing, remember to use your name! For more information, visit my website at

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