USE MESHUGANAH, WACKY MARKETING

I routinely handle plastic surgery marketing, skincare salon marketing and hair salon marketing, but I can market most any business. I love offbeat, untraditional marketing, which I call Meshuganah Marketing, based on the Yiddish word for crazy. Today’s tip? Employ some Meshuganah Marketing to embrace new venues. For example, The city of Plymouth, Massachusetts has embarked on ad campaign to entice tourists to their destination, and to also promote interest among businesses. Their method? Show a video about Plymouth on 17,000 Jet Blue flights carrying almost 2 million passengers. For just $10,000, the Plymouth Area Chamber of Commerce will showcase its destination as the ideal vacation spot, featuring 11 golf courses, 30 miles of coastline and miles of bike trails. This is a great way to get a captive audience. It’s a high-flying idea, and it works. Try some Wacky Marketing as your marketing strategy, and see what happens when you uncover a new idea you hadn’t thought of before. This is travel marketing and off-the-wall marketing at its best. For more information, visit my website at www.MarketingAuthor.com.

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