This marketing strategy, for big and small business marketing, comes from my bestselling book, OFF THE WALL MARKETING IDEAS: Jumpstart Your Sales Without Busting Your Budget, which I co-authored with Nancy Michaels. One of the principles of effective marketing is this: when everyone zigs, you’d better zag. And here’s a good example of that. It’s low-cost marketing too. I always tell my clients that they should never, ever send out their marketing materials, in a big manila envelope. Do you know why? It’s because EVERYONE send out their materials in a big manila envelope, and your information gets lost in a giant sea of yellow. Instead, the smart thing is to have 8 ½ x 10 envelopes custom made for your business, in the colors of your business. Here’s the thing – when you call reporters to see if they got your information, all you have to say is, “If you’re trying to locate it, it’s in the big red envelope.” Bingo! The reporter can put his or her hands on it immediately — when they are typically surrounded in a sea of press releases and envelopes. Try color as one of your marketing strategies. It works! For more information, visit my website at

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