Toilet Paper Advertising Hits New Low: Bad Marketing

I’m here to discuss something not very polite.

Toilet-paper advertising.

An example of a company that does it right is Charmin. They hold a contest every year in which they invite women to create a wedding dress out of TP, and it has been a huge success for them. It’s clever and creative, and an example of smart marketing.

Not such a good idea is what I want to discuss in this blog post.

Another toilet-paper company is urging people to “Go Commando.”

Really?

Yes. They want you to feel so fresh after using their toilet paper that they dare you to go without underpants. And even, on Facebook, dare your friends to do the same. Can you believe it?

Gross. If I got an invite like that on Facebook, I would be completely grossed out and disgusted. Who are you supposed to invite, to forego their underwear? Your Mom? How about your aunt, or your financial planner or dentist? Or the guy who makes pizza deliveries? This is INAPPROPRIATE all the way around, any way you slice it. I say this as a normal every day person, and also as a marketing expert and marketing author of a best-selling book on wacky marketing: Off The Wall Marketing Ideas.

I wouldn’t invite people to do this in polite company — never mind on the internet, where it’s viewed by millions of people.

Do we really want to live in a society where people don’t wear underwear? It reminds me of a Seinfeld episode where Kramer goes without, and reminds Jerry that the only thing between the two of them was “a thin layer of gabardine” in his trousers.

Yech.

Years ago, I remember a photo of Demi Moore, wearing a mini dress – and no underwear. And who can forget Sharon Stone in Basic Instinct?

Stupid, bad marketing. Put a lid on it, would ya please?

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