THE RED-SOLED SHOES

It’s pure marketing genius. The vivid, glossy, lacquered red soles that stand out on every pair of Christian Louboutin stilettos.

Next time you watch the Oprah show, check out her shoes. Many times, she’s sporting Louboutins, and you know that she is, thanks to the red soles of her high heels.

This marketing gimmick of Louboutin’s is sheer marketing genius. He took a mundane object and, with its distinctive red sole, and made it instantly recognizeable and into an international brand. He did it with color – and not even a logo. That’s smart, effective marketing — and an effective low-cost marketing technique.

The French designer made his first pair of shoes with the red soles for a mine owner. He sells about a half-million pairs of shoes every year, priced anywhere from $395 to $6,000. For the women who can teeter on those sky-high heels, Louboutins are the ultimate status symbol.

Saks Fifth Avenue, Neiman Marcus, and Nordstrom sell genuine Louboutin in Boston.
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