Swiss Hotel Seeks Pint-Sized Junior GM

Attention small fry! Here is an incredible opportunity for you in the travel business!

Badrutt’s Palace, one of the world’s best and most luxurious hotels, which is located in St. Moritz, Switzerland, has a new staff position – that of Junior General Manager. The hotel is seeking a pint-sized professional.

You are reading that correctly. The renowned hotel has just introduced the position of Junior GM, which is geared to ambitious 5- to 12-year-old “managers.” The chosen candidate will work alongside Hans Wiedemann, the hotel’s managing director. Together, Mr. Wiedemann and the mini manager will work to make the hotel even better for kids. They will examine the hotel’s services and amenities for kids, suggest improvements, and above all, represent the interests of younger guests. Badrutt’s Palace is known for its luxury, and is a member of the Leading Hotels of the World.

The VIK (Very Important Kid) position will take effect on January 10, 2015, when the chosen Junior GM – male or female – will invite children ages 12 and under to a special Kids’ Pajama Party in King’s Club, which is Switzerland’s oldest nightclub. The bouncers will only admit VIKs who adhere to a strict dress code (pajamas only) and who are not afraid of a fun-packed evening and a very, very long pillow fight. We can only guess that the password to get in is “Teddy bear.”

Applications for this Junior GM position are open from now until November 17, 2014, to all girls and boys between the ages of 5 and 12, and who speak German, English, or Italian. Candidates must also download the questionnaire from the hotel’s website, and also create a short, two-minute video about themselves, their hobbies and their family. The successful candidate can expect not only to receive complimentary Junior GM business attire (briefcase and lunchbox optional) but travel and room costs, and half-board for themselves, their parents and two siblings on both visits during the winter season 2014/2015, along with many other activities and surprises.

Most likely, staff meetings will include plush toys, kids’ “mocktails,” lots of chocolate, and plenty of sweet-treat surprises from the hotel’s patisserie, as well as enough goodies to fill Candyland.

As a Boston marketing expert, as well as an experienced travel writer, I absolutely love this hotel marketing idea. This idea is not only creative and inspired, its “off the wall” angle is so clever that it is bound to results in hundreds of media articles about the hotel. Bravo!

After a hard day at work, the Junior GM will probably relax and unwind with milk and cookies.

Leave a Reply