SOLE-MATES

It’s still cold outside, and I’m sure you’re waiting for spring and the warmer weather…and a nice warm beach. That reminds me of one of my very favorite marketing techniques, which was a marketing strategy used by the company Vacation.com. They purchased flip-flop sandals, and on the soles of the sandal, they had the words “Vacation.com” carved out. That way, everyone who wore those sandals in the sand, left an imprinted message advertising Vacation.com. Isn’t that clever? You can find such sandals at promotional products companies, such as Promotional Solutions in Melrose, Mass.. And if you’d like to do it yourself, what you can do is purchase bottles of suntan lotion – then all you have to do is create your own label advertising your business, with your contact information, which you can place over the actual label — then simply hand them out to existing or potential customers, as an inexpensive marketing technique that will help you to be remembered. After all, marketing is the art of making you – and your business – memorable. Check out my website for Maxima Marketing,my business.

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