Smart Marketing: Whole Foods Launches Lower-Cost Supermarket Chain

If you’ve ever shopped at Whole Foods, you know that it’s expensive. So much so that the brand is jokingly referred to as “Whole Paycheck.” It’s true. I only shop there when I want to purchase something special. They even recently opened a Whole Foods Supermarket on Maui, and for the life of me, I can’t even imagine how pricey that must be. Food at the regular supermarket on Maui is expensive – so its Whole Foods store must be off the charts.
I shop at the Whole Foods in Dedham, Mass., when I’m seeking a special treat for myself and my husband Bill. But ouch, it always hurts my wallet. That’s why I typically buy my special and organic goodies at Stop&Shop. The prices at Stop & Shop are always low, low, low, and you also get gas points that give you a bargain at the pump. I can’t say enough good things about Stop&Shop.
Back to Whole Foods. In response to its reputation for being expensive, Whole Foods just announced that it will launch a lower-cost chain, which will appeal to cost-conscious millennials. As a digital food marketer, I love hearing this news. Who doesn’t love a bargain on beautiful food?
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