Smart Marketing: Stop&Shop And Free Fruit For Kids

Anyone who knows me knows that I am 61 years old and a size 4.  I work hard to stay slim, exercise constantly, and I’m hungry a lot.  But I refuse to eat junk, and I do eat a great deal of fruit, especially smoothies made with almond milk and fruit. Fruit is great – fruit is your friend, people – and there are no points on it in the Weight Watchers Program.  Oprah loves to eat fruit and stated in a recent issue of her magazine that she eats fruit for dessert every night. Fruit is a sweet snack and great for weight control and pure health and filled with vitamins, fiber, and nutrients.

That’s why I was THRILLED to walk into Stop&Shop last week, and to see a display offering FREE fruit as a snack to kids 10 years old and under! What a GREAT idea.  Stop&Shop deserves some kind of award for not only providing something of value that is free to customers but for offering a healthy healthy healthy snack for children.  Off the record, the store manager told me that this campaign has been well-received, and I understand why. It’s a real public service and a great example of smart marketing. As an author of a bestselling marketing book, and a digital marketing content provider, I’m really impressed.

I constantly see that Stop&Shop goes the extra mile – not only are they promoting free fruit, but they also publish a great magazine filled with healthy food ideas.  I love to read it every month and it’s so well-done.  Foodies, you will love it. Another great example of smart grocery marketing.

Stop&Shop also has other things in its repertoire that I love. Its cherry Clear Splash water brand is my favorite thing in the world to drink, and word is, it’s a bestselling flavor.  Yes, it’s made with aspartame, but I can’t stop drinking it, it is so delicious.  (In fact, I am drinking some right now).  I buy tons of it when it’s on sale, then get rainchecks so that I can buy it later. Their raincheck policy is superb – they never expire. As a food marketing expert and a healthy consumer, I can tell you personally and professionally – visit Stop&Shop!

Debbi Kickham is a former Editor of Robb Report Magazine and a Westwood, Mass-based marketing consultant who loves to write about food, beauty, health, spas, and staying young and slim, especially when you travel.  Contact her at www.MarketingAuthor.com and www.GorgeousGlobetrotter.com. Contact Maxima Marketing at (781)-407-9305 for more marketing tips and get a free initial consultation for your business in the Greater Boston area. We offer creative marketing strategies, public relations, branding, slogan creation, spokesperson, travel writing and other marketing services.

 

 

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