Skincare and Beauty Salon Marketing
Maxima Marketing specializes in marketing and public relations for skincare salons. In fact, we excel at all marketing focusing on the beauty industry, to include marketing to hair salons, cosmetic surgeons, and cosmetic dentists. We mastermind marketing and public relations strategies to put your business, services, and practice, on the map – and move your success ahead.
Maxima Marketing’s President and Chief Creative Officer, Debbi Kickham, is a natural-born promoter who was sending press releases about herself to her local newspaper, back when she was just in high school. Ms. Kickham will tell you, however, that her career began in 8th grade at St. Ann’s School in Devon, Connecticut, when she entered her school’s oratorical contest. To qualify, a student first had to write a speech, then become a finalist, and finally, present the speech, on stage, to the entire school. It was on the day that she learned about the contest that Ms. Kickham decided then and there that she would was going to win – and she did! Her speech about “Family Unity In Our Changing Times” was sponsored by the Modern Woodmen on America, and Ms. Kickham captured first prize back in 1969 (along with her picture in local newspapers). This success led her to a lifetime of writing and speaking engagements.
Today, Ms. Kickham’s firm, Maxima Marketing, has the winning techniques to offer your skincare salon more visibility and awareness to the media, and to potential customers - all essential ingredients to bring up your bottom line. Whether it’s pitching New York, Boston and Hollywood beauty editors via email, making follow-up calls, writing press releases, devising marketing strategies, or developing new and different ways to market previous ideas, Maxima Marketing can make sure that your skincare salon gets noticed – and grows.
Aside from her many other credentials in the skincare and beauty salon field, Ms. Kickham is also the former Editor-in-Chief and spokesperson for Boston’s first and only beauty magazine, Mirror Magazine.
Ms. Kickham’s third book is entitled The Globetrotter’s Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives and Celebrity Travelers© (Outskirts Press) and is the world’s first beauty book for traveling women. It boasts a Foreword written by Travel Channel anchor Samantha Brown (www.travelchannel.com) and celebrity interviews with high-profile women Debbi interviewed who include
A master of detail, Ms. Kickham spent 1 ½ years writing this book, which she describes as the ultimate “Tour of Beauty.” (www.gorgeousglobetrotter.com)
Maxima Marketing can also assist your salon with copywriting, product naming, newsletters, brochures, and advertising, in addition to marketing and public relations. |
