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Off The Wall Marketing Ideas Cover Page
Maxima Marketing offers a wealth of marketing services to make your business memorable, and to move it ahead. They include:
  • Marketing plans/strategies/
    communications
  • Copywriting/Editing
  • Product naming/Brand identity
  • Press releases
  • Media publicity
  • Editorial/Newsletters/Direct mail
  • Brochures
  • Special events
  • Signature tag lines
  • Advertising and promotional campaigns
  • Cross-promotions
  • Media coaching
  • TV and radio copy

Sample Signature Tag Lines Created:
"We compound interest, not problems."
For: FALL RIVER SAVINGS BANK
“The lingerie business that fits you.”
For: UNDERCOVERWEAR
“The magazine for people with million-dollar taste.”
For: ROBB REPORT MAGAZINE
“The hair salon with a French Twist.”
For: SAFAR COIFFURES, NEWBURY STREET, BOSTON
“For people with champagne taste but only a sparkling-cider budget.”
For: MY FAUX CHATEAU SHOWHOUSE
“Decorating with less cash and more cachet.”
For: VELCRO USA
“The fragrance with a noble history.”
For: CAPRICE POLONAISE PERFUME

Ms. Kickham also coined the phrase “Meshuganah Marketing” to describe a style of marketing that depends on the untraditional and offbeat. (“Meshuganah" is a Yiddish word that means “crazy.”) (Now you know we have a sense of humor.)
SAMPLE PROMOTIONAL CAMPAIGNS:
"The Bestsellers Sale"
For: LECHMERE
"A Nighty for the Needy campaign to clothe homeless women"
For: UNDERCOVERWEAR
"Good Hair Day in Massachusetts"
For: LEON OF BELMONT
"The world’s first luxury-for-less designer showhouse"
For: MY FAUX CHATEAU
"Free French manicures on Bastille Day"
For: SAFAR COIFFURES
"Happy New Hair follicular-unit hair transplants"
For: BOSTON COSMETIC CENTER
"More hula, less moolah"
For: HAWAII BARGAINS

See the “About Debbi K. Kickham” page for a complete list of clients and services.

  Questions?
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