September is National Coupon Month

September is almost here, and it also happens to be National Coupon Month. Coupons have come a long way, baby, and it’s expected that in 2011, 88.2 million consumers will use online coupons. And they’re popping up all over the place – in bank statements, for example, In partnership with BillShrink, more than 2,000 banks monitor customer spending and provide coupons based on how you shop. You’ll also find coupons on the back of ticket stubs, on mobile phones, on social media, and in the back pages of phone books. And you know those extra coupons that come with your receipt at the grocery store? They’re called Catalinas, and chances are, they are for products you actually want to buy. What does all this mean to you, the business owner? It means that there are more and more sources where you can place coupons about your business. So get out there and help your customers and patients save money. I say this as an experienced copywriter, and marketing expert and publicist, and owner of Maxima Marketing in Westwood, Mass.

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