Product Naming
Our Chief Creative Officer, Debbi Kickham, has worked as a professional consultant to product-naming companies, who have retained her expertise to develop names of new products and services. Ms. Kickham is a skilled wordsmith who can direct and oversee the right creative process to establish your unique brand identity.
Ms. Kickham is also especially known for her expertise in the creation and development of signature tag lines. For example, she created The Robb Report Magazine’s signature tag line, “The Magazine For People With Million-Dollar Taste.” (www.robbreport.com).
For her husband William D. Kickham’s legal practice and website, she developed the line, “Kickham. Or Lose.” (www.kickhamlegal.com).
For a Polish perfume created by a countess, she crafted, “Caprice Polonaise. The Fragrance With A Royal History.”
Ms. Kickham also created the world’s first luxury-for-less showhouse that she entitled My Faux Chateau©. It is, as she says, “For People With Champagne Taste But Only A Sparkling-Cider Budget.”
Ms. Kickham is also a published author of several books. Her third book is entitled The Globetrotter’s Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives and Celebrity Traveler©s (Outskirts Press) and is the world’s first beauty book for traveling women. As she would tell you, this book is “Allure Magazine meets Travel + Leisure meets Born To Shop!” It boasts a Foreword written by Travel Channel anchor Samantha Brown (www.travelchannel.com) and celebrity interviews with many high-profile women whom Ms. Kickham interviewed, including:
A master of detail, Ms. Kickham spent 1 ½ years writing this book, which she describes as the ultimate “Tour of Beauty.” (www.gorgeousglobetrotter.com) |
