Plastic Surgery Marketing

Debbi K. Kickham, owner of Maxima Marketing, specializes in plastic surgery marketing consulting for your plastic surgery practice. We develop distinctive, top-notch marketing and public relations strategies for your practice. We get superior results, including excellent placement in prominent, prestigious local and national media, to give your practice publicity and visibility among your peers and prospective patients. As Debbi Kickham says in her bestselling book, Off The Wall Marketing Ideas: Jumpstart Your Sales Without Busting Your Budget©, “Marketing is the art of making yourself memorable”. We can make your practice stand out.  Maxima Marketing is located in the Boston suburb of Westwood, Massachusetts.

One of our former clients is Boston Cosmetic Center (www.bostonfaces.com), in Newton, Mass., a leading plastic surgery medical practice, where we masterminded marketing and public relations for Surgical Director, Dr. Anthony Weikel.  In addition to writing press releases that wound up as major editorial in newspapers and on television, we wrote and designed Dr. Weikel’s quarterly newsletter, specializing in news, trends, statistics and facts about plastic surgery.

As marketing and public relations consultants, we are skilled at creating desire about your practice, in the eyes of prospective patients.

For example, Dr. Weikel is a self-taught painter who makes copies of Vermeer masterpieces for his own personal use.  We wrote a press release about Dr. Weikel, and his talent for painting in oils, and contacted the Hollywood producers of the feature film, The Girl With The Pearl Earring, based on the life of Johannes Vermeer.  The result? We created a special marketing and publicity event at the Boston premiere of the movie of the same name, where Dr. Weikel displayed his work to the audience. That release also resulted in major editorial features in the pages of WellesleyWeston magazine (www.Wellesleywestonmagazine.com). Our work also resulted in broadcast news features about Dr. Weikel on FOX TV (www.fox.com) and on the ABC affiliate (www.whdh.com).

Maxima Marketing can also assist your plastic surgery practice with copywriting, product naming, newsletters, brochures, and advertising, in addition to marketing and public relations.