Today I called a major American business and asked to speak with Public Relations. “Do you have a name of the PR person?” the operator asked me. “No, I don’t,” I replied. I continued, “I’m trying to get in touch with the Director of Public Relations or Marketing.” The operator replied, “Well, if you don’t have a name, I can’t connect you – it’s against company policy.”

Huh? It’s against company policy? How in the world can get you the name of the right person, if you don’t know it, if you don’t ask the company?

In addition, God forbid if you have the right name and yet ask for that person’s email address – that apparently is another no-no.

I have encountered these ridiculous rules at many American companies, and it frustrates me to no end. What an example of bad business practices – it is downright horrible!

It would be absolute marketing magic, if a business could happily offer you the name of the correct person and also supply their email address, so that you can get in touch with that person, and – get this – CONDUCT BUSINESS.

That’s just another way to make your business memorable. After all, marketing is the art of making yourself memorable. Rule Number One for successful marketing – don’t frustrate your business prospect.
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