Nars Orgasm Blush Debuts New Marketing Program

If you’re a beauty enthusiast, no doubt you know that there are some incredible icons in the beauty industry. Cetaphil cleanser. L’Oreal Elnett hairspray. Rosebud salve for your lips.
And the king of all beauty icons is probably Nars Orgasm blush for your cheeks. This special $30 product has a cult following, and has been in the beauty Hall of Fame for years. It’s a pinky-peach, and it looks incredibly natural on your skin.
This month, I noticed that Nars was marketing its sensational blush in a new way. In this month’s Vogue Magazine was a huge pink insert that actually contained samples of the Orgasm blush! It was beauty heaven! I’ve been around the beauty block for the past 30 years, and this was the first time I’ve seen a blush sample in magazine. Kudos to Nars – this is smart marketing and smart beauty marketing.
They also have a new social media campaign: Go Ahead, blush and tell: #whatmakesyoublush. As a beauty marketing consultant, I love this idea and am sure it is going to be a huge success. I also really like Nars’ message in the big pink insert: “There’s no faking the award-winning afterglow. Experience it to believe it.”
Of course, even the name of the product is smart beauty marketing. It offers that lovely flush you have after making love. Way to go, Nars!
For all my Gorgeous Globetrotter friends out there – make sure to include this wonderful little cult compact in your travel carry-on!

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