Smart Marketing: Moen Launches Faucet Jewelry

Have you ever walked into a beautiful powder room, and gone gaga over the designer sink and fixtures?
Home hardware brand Moen has just launched a novel advertising campaign, in which they are showcasing their designer faucets – as nothing less than jewelry. You heard that right. They are now, for their marketing campaign, touting the faucets and spigots as necklaces for glamorous women, in the hope that the idea will glorify its faucets as high-fashion. It plans to translate its spiffy home hardware into neckware, by working with various designers around the world. Let’s face it – stylish spigots and faucets are indeed beautiful accessories to a bathroom and they definitely make a statement.

The luxurious jewelry is the star of the show in Moen’s print and TV campaign, and will also be featured at various home-shows around the country. A limited-edition of faucet-inspired pendants will also be given away at industry events.

As a marketing copywriter for the home goods industry, I believe this is a unique platform and a great idea.

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