I love wacky, wild, unusual, crazy marketing techniques. (I call it Meshuganah Marketing — based on the Yiddish word for ‘craziness.’) A Meshuganah Marketing tip requires more creativity than cash — and that’s why it usually stands out. And more important, that’s why they work. Because marketing is the art of making yourself memorable. I say this numerous times in my bestseller OFF THE WALL MARKETING IDEAS. There’s the story of the financial planner who sent out a mailing to 100 people– each business letter included one $1 lottery ticket, and a message — “Please take a chance on me.” It was a huge success. Like the gal who interviewed for a job at Levi-Strauss and put her resume on a piece of denim. She got the job. Or the job interviewee who so wanted a foot in the door of a corporation that he sent them a shoebox containing one shoe, and his resume. Think, people! As a Boston-based marketing consultant, I am always impressed when business people utilize more creativity than cash. So can you! Check out my website for Maxima Marketing,my business.