Debbi Kickham, co-author of the bestseller Off The Wall Marketing Ideas: Jumpstart Your Sales Without Busting Your Budget broadcasts a daily "Marketing Minute" for Money Matters Radio, www.Moneymattersradio.net. Her broadcast can be heard once a day on a wealth of New England radio stations including WBNW 1120AM in Boston and Concord, Mass.; WESO 970AM in Southbridge, Mass; and WPLM 1390AM in Plymouth, Mass. www.MarketingAuthor.com.

Click to listen or right click on the links below to download the audios:

Nix the Boring Nametag

Have a Snappy Signature Tag Line

Give Yourself an Unusual Title

Sending Raisins to Publisher Helen Gurley Brown

Seek out new venues

Give away freebies!

Outrageous spa treatments

Make it the most expensive

Make that follow-up phone call