Marketing Communications and Copywriting

Need marketing content or ad copy? We’re experts at creating content for flyers, brochures, direct mail and newsletters. Our Chief Creative Officer, Debbi Kickham, specializes in writing in a singular way—snappy, fun, creative, clever approaches to entertain her audience of readers—but she also excels in writing about mainstream products and services. She has been called the “queen of copywriting!” Ms. Kickham is a crackerjack copywriter whose words always snap, crackle and pop!

Ms. Kickham was previously editor, publicist and on-air media spokesperson for Robb Report magazine, where she wrote about money, business, travel, lifestyle, and top fashion labels from Asprey to Zegna. Prior to her positions at Robb Report, she also wrote ad and promotional copy for several years, representing financial and automotive clients and charities, at a Boston-area advertising and public relations agency.

Later, as a marketing copywriter for UndercoverWear for four years, Ms. Kickham wrote extensively about women’s fashion and lingerie. As a result, Maxima Marketing obtained extensive media coverage for UndercoverWear in numerous publications.

Ms. Kickham also created and developed marketing materials for Velcro USA promoting the advantages of decorating with the famous Velcro sticky-back and sew-on tape.

 “Versatile, reliable, and easy to work with, Debbi brings boundless energy and passion to her craft. Her work isn’t mere words filling space; they resonate with consumers. Regardless of the subject matter, or the deadline, she can be counted on to deliver a first-rate piece that’s in-depth, fresh, clever, error-free, and, most important, worthy of attention.”

—Ken Beaulieu, Editorial Director, Pohly & Partners
Custom publishers of Continental in-flight magazine, Fuel e-newsletter,
Sotheby’s Domain, Massachusetts Great Escapes magazine, Robb Report

“Debbi radiates a positive attitude, is always enthusiastic and is a dream to work with. She exudes confidence and class, has tons of great ideas, is quick on her feet when the situation requires and is a dynamic speaker and creative writer. Any organization that hires her will be extremely lucky.”

—Ruth Snyder, Velcro USA Account Executive

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