I live in Westwood, a lovely suburb situated outside Boston. For me, Boston will always be known as Beantown, even though back in the Eighties, the Commonwealth had a contest to give the city a new name. The winner? Boston – Bright From the Start.
It didn’t go anywhere. Or it simply came and went. As a marketing expert and copywriter, I say that’s too bad. It wasn’t a bad tagline.
For awhile people used “Make It In Massachusetts.”
Now I’m not sure what Boston is promoting. A visit to the home page of the Greater Boston Convention and Visitors Bureau does not show me any slogan and that’s not a good thing.
Other states around the country have all kinds of slogans. That’s because they are vying for a piece of $810 Billion tourism industry – that’s the amount that is spent by travelers in the USA every year.
Here are some noteworthy state slogans.
Virginia: Virginia Is For Lovers
Texas: It’s Like A Whole Other Country
Hawaii: The Hawaiian Islands
Connecticut: Still Revolutionary
Illinois: Mile After Magnificent Mile
Idaho: Adventures In Living
C’mon Boston. A city without slogan is like a man without a country.