Marketing By States All Says “Welcome.”

I live in Westwood, a lovely suburb situated outside Boston. For me, Boston will always be known as Beantown, even though back in the Eighties, the Commonwealth had a contest to give the city a new name. The winner? Boston – Bright From the Start.

It didn’t go anywhere. Or it simply came and went. As a marketing expert and copywriter, I say that’s too bad. It wasn’t a bad tagline.

For awhile people used “Make It In Massachusetts.”

Now I’m not sure what Boston is promoting. A visit to the home page of the Greater Boston Convention and Visitors Bureau does not show me any slogan and that’s not a good thing.

Other states around the country have all kinds of slogans. That’s because they are vying for a piece of $810 Billion tourism industry – that’s the amount that is spent by travelers in the USA every year.

Here are some noteworthy state slogans.

Virginia: Virginia Is For Lovers
Texas: It’s Like A Whole Other Country
Hawaii: The Hawaiian Islands
Connecticut: Still Revolutionary
Illinois: Mile After Magnificent Mile
Idaho: Adventures In Living

C’mon Boston. A city without slogan is like a man without a country.

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