Did you know that July is National Blueberries Month and National Grilling Month? July 24th is also National Parent’s Day, and you can take advantage of that in your marketing. These celebrations are all documented in Chase’s Calendar of Annual Events. For example, no matter what your business, you can have a special in-house event that celebrates parenting. For example, if your business is a spa, invite parents and their children in, and make sure to include special refreshments that are suitable for all ages, such as ice cream. Give away 5-minute massages to parents, right then and there, and have a drawing to win a gift basket of spa products, or a discounted facial for the moms and dads. For kids, give away an ice cream pedicure, and spa products geared to children such as bubblebath. You just wind up with the entire family as your customers. Gearing your marketing around a special event or holiday or celebration is a no-brainer and a smart low-cost marketing tip. I say this as a Boston-based marketing expert, marketing copywriter and owner of Maxima Marketing.