I’m a crackerjack copywriter, and the owner of Maxima Marketing in the Boston area, where I mastermind marketing and public relations for a wide variety of clients including plastic surgeons, cosmetic dentists, and hair and skincare salons. I just heard about this marketing program, and it brought a smile to my face. The TV folks over at CBS in New York have developed a fascinating new marketing scheme: Apparently, on the long running soap opera, The Young and The Restless, the storyline revolves around a cosmetics company called “Jabot”. Now, just to show you that art imitates life, the fictional Jabot products will become real, as the Jabot products will be available for purchase on Home Shopping Network, while also appearing on the air during the soap opera. This is not the first time that TV networks have tried to extend TV programming into actual products fans can buy, including Fonzie’s T-Shirt from Happy Days. But now the Jabot cosmetics will be stuffed into the hands of the show’s characters, or woven into the plot. The moral of the story? Maybe you should take your cue from TV – maybe it’s not such a bad idea to call your product Brand X. Product naming is another aspect of my business here at Maxima Marketing, and if you need a product or service named, or a signature tag line, give me a call at (781) 407-9305.