Making Myself Memorable

I’m the author of a brand new book, The Globetrotter’s Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives and Celebrity Travelers>. It made Number One on’s Bestseller List and is the world’s first beauty book for traveling women. As a marketing expert in the Boston area who is also the author of a bestselling marketing book (Off The Wall Marketing Ideas), I have a fabulous marketing technique for my new book which costs me practically nothing: free postcards from Vistaprint. (I just paid for the shipping.)
I simply uploaded the  book cover to the front of my postcard, and then on the back, wrote  descriptive copy about my book and included my contact info and website. But here’s the million-dollar marketing idea: I bring my postcards with me when I travel, and hand them out as I would do with business cards — to flight attendants, pilots, and passengers that I meet. I recently took two luxury cruises, and carried the cards with me everywhere, which I also distributed to some of the lovely people I met and connected with on the ships. All told, I handed out about 100 postcards on this last trip, and many of those people told me they would not only buy the book, but would post a review of it on I know I’m on to something, and that the word-of-mouth and grassroots marketing that I have done with my postcards has really paid off. You can do it too! Vistaprint offers a wealth of promotional items for your business — or book — and I love ’em all! I have purchased tote bags, T-shirts, notecards,notepads, stationery and more, all bearing my book’s cover and other affiliated artwork. Now go make yourself memorable!

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