Ah, some marriages are made in heaven.
That applies to business relationships as well.
In what can only be described as a HUGE marketing and public-relations score, the Cambridge, Mass.-based company Living Proof has announced that the Hollywood actress Jennifer Aniston has become their co-owner and haircare spokesperson. According to a press release, Jen will help actively build the Living Proof hair care business “by using her understanding of what drives our culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for our hair care products. She will also collaborate with our leading stylists and scientists on new hair care product ideas.”
Says Jen in response: “What caught my attention about Living Proof is the company’s unique approach to hair care – using scientific technologies to offer women actual proof in a bottle rather than hoping for results. Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it,” says Jen. “After using these products, I felt like I finally discovered a solution that works every day.”
In the past five years, Living Proof has received more than 34 industry awards for its products. It is also a two-time winner of Allure Magazine’s Best Beauty Breakthrough Award.
Jen’s role will involve her in brand development and creative marketing direction.
As a Boston branding and marketing expert, I can say definitively that this is a great achievement. Congratulations to Living Proof, which, by the way, was featured in The Globetrotter’s Get-Gorgeous Guide, my bestselling book, www.GorgeousGlobetrotter.com.