IT PAYS TO CROSS-MARKET

As a Boston marketing consultant specializing in cosmetic dentistry marketing, I know a good idea when I see one. My business, Maxima Marketing, focuses on working with cosmetic dentists to assist them in “getting the word out.” With one of my clients, I masterminded a cross-marketing program for his practice. This particular dentist specialized in a new type of teeth-whitening formulation. I told him that this teeth whitening procedure is something that all brides would want to know about — after all, they want to look their best on their wedding day. As a result, I contacted all the hotels nearby to this dentist’s practice, to determine if they hosted weddings and offered wedding packages. Voila! Faster than you can say “Crest Whitestrip,” these hotels all agreed to include information about this dentist, and his teeth-whitening, into their wedding packages. It was a win-win for everyone. Every dentist considering cosmetic dentistry marketing should consider the bridal market. This is a low-cost marketing strategy and a marketing gimmick that really works. For more information, visit my website at www.MarketingAuthor.com.

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