Why do marketers at food companies and restaurants INSIST on creating unbelievably unhealthy — and caloric –creations, which I rate a full “10” on the Disgust-o-Meter? As a Boston-based marketing consultant, and the author of the bestselling book OFF THE WALL MARKETING IDEAS, I love a creative idea when I see it — but these creations are truly revolting.  Take a look:

  • DiGiornio’s packaged pizza with chocolate-chip cookies
  • Denny’s new fried-cheese melt-in-a-grilled-cheese-sandwich, served with fries
  • The KFC sandwich that uses fried chicken instead of bread
  • Paula Deen’s fried macaroni and cheese revulsion made with bacon and bread crumbs
  • Krispy Kreme’s Bread Pudding made with you-know-what, condensed mlk, raisins, and butter-rum sauce
  • Marini’s in Santa Cruz., Calif., which creates chocolate-covered bacon
  • Arizona’s Heart Attack Grill Menu that “boasts” the $12.95 “Triple Bypas Burger.”  The marketing here?  If you weigh more than 350 pounds, they’ll give it to you for FREE.

I wonder how these marketers sleep at night. Check out my website for Maxima Marketing,my business.

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