How to Use Location to Improve Your Business and Brand

Branding in Boston, Westwood MAHave you thought about how important location is to your business and brand? If you ask a real estate agent, he or she will tell you location is Number One in order for your business to be successful. The location you choose can help improve the quality of a customer’s experience with your brand and business.

In the 4Ps of marketing, a place is one of them and it’s no surprise to see business owners invest a significant amount of their budget in their locations. Small businesses like restaurants or a fine tile and stone remodeling business with a showroom often need to use their location to attract the impressions and awareness of customers.

In order to enhance the location branding of your business, here are some areas a business owner should focus on:

  1. Location of Business. Is it located on a quiet street or a busy avenue? Foot traffic is very important when you choose the location and it needs to support your business.
  2. Accessibility. Are you located on the first floor of a building without an elevator? If not, you may lose potential clients that could have brought you revenue.
  3. Placement of Products in Windows. It is important to attract the attention of people walking by your store. Make sure you put the most attention-grabbing products in the front window.
  4. Competitors in the Neighborhood. How many businesses are offering the same products or service in the same area? It is essential to know your competition and what is it that makes them do well.

Contact a Retail, Small Business Marketing, and Branding Expert in the Greater Boston Area Today.

If you need a retail, small business marketing, and branding specialist in the Greater Boston Area, contact Maxima Marketing today. We are a Westwood, MA-based marketing agency that creates and executes tailor-made marketing campaigns for your business in the Greater Boston area. Maxima Marketing has helped many businesses in the past in terms of using their location as a branding tool. Other unique services offered are creative marketing strategies, slogan creation, public relations, food marketing, retail marketing, and many other marketing services. We are proud to serve the Greater Boston area including Boston, Newton, Needham, Dedham, Westwood, Canton, MA.

 

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