HOW TO SEND OUT BETTER BILLS

Of course you’re going to send out emailed invoices to your clients, advising them of what they owe you in terms of professional fees.

But it’s a very smart, low-cost marketing technique to use those invoices to your advantage. In fact, it’s a no-cost marketing technique for small businesses.

• How about including a small announcement about a special offer or discount?
• Or a link to media coverage about your business or industry in The Boston Globe?
• Or information about an award you’ve won?
• Or a special link with news about your business or industry?
• Maybe include an invitation to join you at a Rotary meeting?
• Or an invitation to an upcoming event for your business?
• And an announcement about your donation to a local charity?

There’s typically a lot of white space on an invoice, and if you’re doing a mailing, you might as well make it into an effective marketing tool, especially when you’re self-employed. In fact, every contact you have with your customers should be used to have a positive effect. The more you have contact with your customers, the better – and the more upbeat information you can share with them, the better. That’s just smart marketing – and it can translate to increased sales for your business.
For more information, visit my website at www.MarketingAuthor.com.

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