Home Décor Product Marketing
Maxima Marketing excels at marketing and public relations for home décor products. Our President and Chief Creative Officer, Debbi Kickham, began her work in home décor product marketing and public relations with her creation of My Faux Chateau©, the world’s first luxury-for-less showhouse, in 2001, in Westwood, Massachusetts. She describes it as the showhouse for people “With Champagne Taste But Only A Sparkling-Cider Budget.” Ms. Kickham was so successful at this enterprise that the local ABC-TV affiliate, WCVB-TV5, featured her and My Faux Chateau in a 10-minute segment on the successful “Chronicle” show, calling Ms. Kickham “Martha Stewart’s Discount Double.”
For My Faux Chateau, Ms. Kickham worked with a wealth of different product manufacturers and vendors, developing unique promotional strategies and press releases about their home décor products, which she distributed to hundreds of media. These vendors included:
These promotions and press releases resulted in dozens of articles about My Faux Chateau, in everything from The Boston Globe to Good Housekeeping to trade journals for the wallpaper and paint industries, where she conveyed each vendor’s key messages. The result? More consumer traffic and increased sales!
As a sought-after home décor marketing and public relations consultant, Maxima Marketing’s Debbi Kickham excels at putting your home décor products and services on the map. |
