If you’re seeking new customers, hold a contest! For example, the Natick Collection of luxury stores is holding a “Marvelous Mom” contest for Mother’s day. Just visit their Facebook page, tell them why your Mom is the best, and you might win first prize of a $4,000 living room set. Holding a contest is one of those great ideas that cuts across all industries. In Maui, the Outrigger hotel company is holding a contest whereby six lucky winners will win a week on Maui, Hawaii, at one of the Outrigger Condominium Collection’s properties. All you need to do is register to win. A gym might have a contest to win a month’s worth of personal training….a hair salon could offer hair-care products as first prize, and the list goes on and on. It might not be guerilla marketing, but holding a contest is a tried-and-true marketing technique that works. For more information, visit my website at www.MarketingAuthor.com.

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