Sometimes the smartest marketing strategy you can do for your business is to hire a spokesperson. Lots of companies hire spokespeople, and they serve as the face and voice of your business to the world. And the spokesperson doesn’t even have to be famous. I’m certainly not a household word, but I have served as a media spokesperson for numerous businesses, including The Robb Report magazine, AT&T, SureFit Slipcovers and VELCRO USA. (I also do a lot of plastic surgery marketing, hair salon marketing, and skincare salon marketing.) One of the best and most visible spokespeople right now is Flo – the gal in the white apron and pants, seen in all the ads for Progressive Insurance. Flo, created by Boston ad agency Arnold Worldwide, is so popular that she even has a huge fan base on Facebook. People view Flo as a post-modern Josephine the Plumber. Consider a spokesperson for your business, especially if you don’t like getting in front of the camera. For more information, visit my website at www.MarketingAuthor.com.

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