HEY, WAKE UP, JAIL BAIT!

I was flying on a plane recently, when the man sitting next to me woke me up with his awful snoring. I realized then and there, once again, just how much I hate to be rudely awakened by snoring. It got me thinking about, of all people, Dr. Jack Kevorkian. In a recent interview, Dr. Kervorkian explained how that when he was imprisoned, the worst thing about it was…….the snoring of all the inmates around him at night, each howling and cackling away in their cells. It got me thinking. What if the people in law enforcement, and corrections officers, used snoring as a marketing tactic — and a deterrent to a life of crime? As a Boston marketing consultant, I can tell you — if someone told me that if I committed a crime and went to jail, that I would never get a good night’s rest again — I would definitely stop dead in my tracks and think twice about breaking the law. Sure, the food is awful, the plethora of time is a killer, and just not being a free man is terrible — but I can’t function without a good night’s sleep. With a smile on my face I say this — This just might be the off the wall marketing tactic the world is waiting for.

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