Always give away freebies as your marketing strategy. Everyone loves freebies and swag bags – even rich, well-heeled celebrities. In my book Off The Wall Marketing Ideas, my co-author and I profiled a copy center that every day, offered 10 FREE copies to all customers. The store owner said that customers so loved the freebies, that when they had actually had to pay for copies, they didn’t go anywhere else. Here’s what I do. I have a new bestselling book called THE GLOBETROTTER’S GET-GORGEOUS GUIDE. In it, I describe the top 10 snacks for dieters who travel – and that includes Sunsweet plums, low-calorie Fitnutz powdered peanut butter, and Emerald Cocoa-Roast almonds. These manufacturers gave me tons of samples for my book signing parties and book-signing events, including my lectures on the upscale cruise ship Silversea. Giving away freebies as your marketing strategy is smart marketing. For more information, visit my website at

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