My marketing strategies are designed for small and big businesses, in all industries. Many of my marketing strategies are low-cost, requiring most creativity than cash. Today my tip is this: give out your own awards, to make your business memorable. That idea worked brilliantly for designer Mr. Blackwell, who created the world’s “worst dressed” awards. Every year the media thrilled to his list of the Top 10 celebrities who dressed horribly, and it put him on the map. Similarly, publicist Eleanor Lambert in New York created the “Best Dressed List” and you know the rest of the story. How might this apply to you? Well, if you’re an image consultant, you might do your own “worst dressed” list of celebrities, or even local politicians. Another company that has employed this concept brilliantly is SureFit Slipcovers, which created the “Ugliest sofa” awards, and always got their contest featured on Live With Regis and Kelly. So, think of the best, the worst, and ugliest – and use it as an award for your business, as an effective marketing strategy. For more information, visit my website at

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