Fairmont Kea Lani Has Smart Marketing Afoot

Here’s a marketing tip that’s perfect for summer.
The posh Fairmont Kea Lani on Maui is one of my most favorite resorts in the entire world. Everything about this haute hotel is divine – from the all-suite rooms, to the private villas where celebrities stay, to its award-winning restaurant Ko that has been named the best restaurant on Maui.
Recently, my husband Bill needed to mend his broken beach sandals, when we were staying at the Fairmont Kea Lani on assignment for several magazines. He bought his sandals to the concierge, who gave them to one of the team members in Maintenance. Faster than you can say, “Flip flops,” Bill received his mended sandals. The Fairmont Kea Lani maintenance worker simply used tile caulking to fix the sandals and they were good as new.
Furthermore, making the situation even more sweeter – the maintenance worker also gave my husband a complimentary pair of the hotel’s signature flip flop sandals. That action was a fantastic example of how this resort always goes the extra mile, for guest satisfaction. We were wowed by that. And get this: Not only do these sandals bear the hotel’s name, but the underside, on the sole, carries a marketing secret: The words “Fairmont” and “Kea Lani” are carved into each of the soles, so that when you walk on the beach – especially wet sand – the name of the resort is embedded into the sand. Brilliant!! This literally makes these sandals the epitome of a “walking advertisement.” Clever!
As a Boston marketing consultant, travel writer, and content creator, who loves savvy marketing ideas, the Fairmont Kea Lani’s signature sandals are a great example of a creative marketing solution. This is thinking outside the beach — and dare I say it? — thinking outside the bunion.

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