Dermatologist Marketing Consulting
Maxima Marketing specializes in marketing and public relations consulting for all kinds of medical practices, including plastic surgeons and dermatologists. Maxima Marketing also specializes in marketing and public relations for aesthetic clients in the beauty industry, to include hair salons and skincare salons. We can develop public relations strategies and marketing strategies to showcase to prospective patients the characteristics of your practice that make it special, unique and different. That, as our firm’s President and Chief Creative Officer, Debbi Kickham, explains in her bestselling business book, Off The Wall Marketing Ideas©, is what marketing is all about – it is the art of making you and your business memorable. A book that Ms. Kickham authored with Nancy Michaels, Off The Wall Marketing Ideas: Jumpstart Your Sales Without Busting Your Budget, was published by Adams Media in 2000, and made The Boston Globe’s bestseller list in just 11 days after publication (www.boston.com). Ms. Kickham promoted the book as “The marketing book that pays for itself,” and “The book that teaches you what you’ll never learn at Harvard Business School.”
Ms. Kickham, a veteran marketing expert and publicist, single-handedly marketed and promoted her second book, Off The Wall Marketing Ideas, resulting in hundreds of media placements in prestigious media that include:
In her career, Ms. Kickham has made hundreds of media appearances, on behalf of her clients, and her books. Her first book, I Love Men in Tasseled Loafers: How To Judge Men By Their Shoes© was published in 1988 by Quinlan Press. To attract media attention, Ms. Kickham partnered with the well-known Allen-Edmonds shoe company, which provided her with empty shoes boxes for men’s shoes. An early example of her unique creativity, Ms. Kickham wrote her own press releases, rolled them up, tied them with actual leather laces with tassels, and inserted them into the shoe boxes along with her book. She sent these “press kits” out to the media and received overwhelming media attention as a result.
Ms. Kickham’s third book, entitled The Globetrotter’s Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives and Celebrity Travelers© (Outskirts Press) is the world’s first beauty book for traveling women. It boasts a Foreword written by Travel Channel anchor Samantha Brown (www.travelchannel.com) and celebrity interviews with high-profile women Ms. Kickham interviewed who include
Ms. Kickham spent 1 ½ years writing this book, which she describes as the ultimate “Tour of Beauty.” (www.gorgeousglobetrotter.com)
As the Chief Creative Officer of our firm, Ms. Kickham can bring to your practice the same excellent writing and marketing skills that she has brought to other medical clients, and to her several books.
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