Smart Travel Marketing: Set Sail With Ritz-Carlton Yachts

Like to stay at the Ritz?  Well, I’ve got news for you – the luxury hotel chain has just created its own line of yachts so that you can cruise in upscale style. As a travel marketing expert and a travel content creator, and Chief Content Officer of Maxima Marketing, I applaud this new venture!

The Ritz-Carlton Hotel Company, L.L.C., part of Marriott International, Inc. (NASDAQ: MAR), last week announced its entry into luxury yachting and cruises – bringing the award-winning luxury hotel brand’s service and timeless style to sea. Created by The Ritz-Carlton and maritime experts Douglas Prothero and Lars Clasen, in collaboration with funds managed by Oaktree Capital Management, L.P., The Ritz-Carlton will provide luxury hospitality service under a long-term operating agreement. Named The Ritz-Carlton Yacht Collection, this venture represents a unique foray into the cruise industry for a luxury hotel operator. The first of three lavish cruising yachts in this series is scheduled to take to sea in the fourth quarter of 2019, and distinguishes Marriott International as the only provider of luxury accommodations both on land and at sea. What a great way to go!

“The Ritz-Carlton Yacht Collection will have a distinctive personality and the vessels are sure to be true stand outs in some of the most glamorous ports around the world,” said Herve Humler, President and Chief Operating Officer of The Ritz-Carlton Hotel Company, L.L.C. “This unique combination of yachting and cruising will usher in a new way of luxury travel for guests seeking to discover the world in a relaxed, casually elegant and comfortable atmosphere with the highest level of personalized service.”

Itineraries are being developed with an intent to combine the lifestyle of The Ritz-Carlton’s five-star luxury properties and the casual freedom of a yachting vacation. Calling at intimate and signature destinations alike, voyages will range from seven to ten days. The first ship will cruise a wide variety of destinations depending on the season, including the Mediterranean, Northern Europe, the Caribbean and Latin America. Due to the intimate size of the vessel, the yacht will call at unique locations typically not accessible to large cruise ships, from Capri and Portofino to St. Barths and the old town of Cartagena. With a relaxed pace, that includes both overnight and daytime ports of call, guests will be offered a uniquely curated destination experience.

The specially designed small capacity vessel will measure 190-meters, accommodate up to 298 passengers, and feature 149 suites, each with its own private balcony. The yacht will also feature two 138 square-meter lavish duplex penthouse suites, with modern craftsmanship and interior finishes jointly designed by The Ritz-Carlton and leading cruise ship design firm, Tillberg Design of Sweden. The onboard experience will reflect the sublime comfort and unparalleled level of individualized guest service for which the iconic Ritz-Carlton brand is recognized; a first in the cruise industry.

“The Ritz-Carlton is known for its legendary service and high standards,” said Douglas Prothero Managing Director, The Ritz-Carlton Yacht Collection. “We are delighted to collaborate with The Ritz-Carlton as our hospitality operator in offering the most exclusive yachting experience to be found at sea in a venture that will give new meaning to curated luxury travel,” continued Lars Clasen, Managing Director, The Ritz-Carlton Yacht Collection.

Throughout the journey, guests will indulge in a cruising style that is unparalleled in the ultra-luxury cruise and private yachting sectors. The Ritz-Carlton yachts will feature a restaurant by Sven Elverfeld of Aqua, the three Michelin-starred restaurants at The Ritz-Carlton, Wolfsburg; a signature Ritz-Carlton Spa; and a Panorama Lounge and wine bar, offering a wide variety of onboard entertainment. Additionally, the yacht will offer one-of-a-kind curated destination journeys through collaborations with local chefs, musicians and artists, allowing guests to experience the locations in unique and experiential ways, both onboard and ashore.

Reservations will open in May 2018. The ships of The Ritz-Carlton Yacht Collection are also available for private charter. How about chartering it for your destination wedding on board?  That would be delightful!

For more information, please visit www.ritzcarlton.com/en/yachts. Bon Voyage!

 

Toilet Paper Advertising Hits New Low: Bad Marketing

I’m here to discuss something not very polite.

Toilet-paper advertising.

An example of a company that does it right is Charmin. They hold a contest every year in which they invite women to create a wedding dress out of TP, and it has been a huge success for them. It’s clever and creative, and an example of smart marketing.

Not such a good idea is what I want to discuss in this blog post.

Another toilet-paper company is urging people to “Go Commando.”

Really?

Yes. They want you to feel so fresh after using their toilet paper that they dare you to go without underpants. And even, on Facebook, dare your friends to do the same. Can you believe it?

Gross. If I got an invite like that on Facebook, I would be completely grossed out and disgusted. Who are you supposed to invite, to forego their underwear? Your Mom? How about your aunt, or your financial planner or dentist? Or the guy who makes pizza deliveries? This is INAPPROPRIATE all the way around, any way you slice it. I say this as a normal every day person, and also as a marketing expert and marketing author of a best-selling book on wacky marketing: Off The Wall Marketing Ideas.

I wouldn’t invite people to do this in polite company — never mind on the internet, where it’s viewed by millions of people.

Do we really want to live in a society where people don’t wear underwear? It reminds me of a Seinfeld episode where Kramer goes without, and reminds Jerry that the only thing between the two of them was “a thin layer of gabardine” in his trousers.

Yech.

Years ago, I remember a photo of Demi Moore, wearing a mini dress – and no underwear. And who can forget Sharon Stone in Basic Instinct?

Stupid, bad marketing. Put a lid on it, would ya please?

Get Married At Denny’s – With A Side Order of Syrup

Well folks, now I’ve heard of everything.
As a Boston communications consultant, and a business author of Off The Wall Marketing Ideas, I really shouldn’t be surprised when I hear about the newest and craziest PR campaigns that companies dream up. And the newest one, from Denny’s in Las Vegas – is a doozy, tailor-made for lovebirds and even a few loony birds. This is what I call wacky marketing.
The Las Vegas Denny’s, on Fremont Street, near the Mob Museum, has its own wedding chapel. Apparently, previously, so many couples have married in the diner, for various reasons – it was where they met, or they both happened to work together at a Denny’s — that management realized that they should have a more formal venue.
Here’s where couples can order a Pancake Puppie Wedding Cake, and a Grand Slamosa cocktail toast so they can celebrate their nuptials.
A couple from Iowa — passionate Denny’s fans – were chosen by Danny’s marketing executives to enjoy the chapel’s first wedding ceremony earlier in April, 2013. Said the couple – pardon me while I roll my eyes – “When we reflected on all of our memories made at Denny’s, we knew that getting married there over a plate of pancakes would be our best memory yet.”
If you want to say your “I Do’s”, just fork over $95. That price also includes “Just Married” T-shirts and a Pancake Puppies wedding cake. I can only speculate how many happy couples will take advantage of the “Baconalia” and order the Maple Bacon Milkshake weighing in at 1,150 calories and a whopping 61 grams of fat.

Hotel Wedding Marketing Features New Bridal Blog

I love hotels. To me, there is nothing better than going to a resort and staying in one of the world’s finest hotels, where you are immersed in the lap of luxury. Room service will deliver you an impressive meal, the staff service is impeccable, the spa is serene, and your accommodations are beautiful. What’s not to love?

Brides are always mindful of what hotels they wish to stay at for their honeymoon — or destination wedding — and now the famed Four Seasons on The Big Island of Hawaii — one of the world’s best resorts — has introduced a bridal blog to assist all brides.

Four Seasons Resort Hualalai at Historic Ka’upulehu, the first and only Forbes Five-Star resort on Hawaii’s Big Island, has just introduced its own wedding blog – www.fshualalaiweddings.com. As a Boston-based wedding copywriter and destination wedding writer, I believe that this is smart marketing indeed. Some hotels have gone so far as to have a “Director of Romance” and a “Romance Concierge” and this new wedding blog follows in those smart marketing footsteps.

This blog was created to inform guests of all wedding-related options that are available at the Four Seasons resort and to help ease what is usually a confusing and stressful planning process. The blog provides a creative and interactive environment of wedding ideas and possibilities. Wedding planners or do-it-yourself wedding couples can view pictures — descriptions — all about ceremony and celebration venues, catering, cakes, floral and resort activities, including spa and golf, or even find inspiration in photos and videos captured of other real weddings. For more information, visit www.fourseasons.com/hualalai or call (888) 340-5662.