Why Businesses Need a Presence on Social Media

Social Media Management in Westwood MAWhy Businesses Need a Presence on Social Media

Social media for businesses is a facet that is no longer optional. There are more than 3 Billion internet users and more than half of those users utilize social media in some form. Popular social media platforms have been a staple for some businesses providing beneficial information about how to reach their consumers.

Social media platforms can generate a large amount of data regarding your customers. The information provided on websites such as Twitter, Instagram, and Facebook generate who the consumers are, what they like, where they go (tagged locations), and how they feel about places, products, and ideas. Through engaging with your followers, you can obtain this information, which can assist in making strategic business decisions.

When you have a presence on social media, it can help to increase your brand awareness and gain loyalty from customers. You can connect with your audience socially and increase customer retention, which coincides with brand loyalty.

Being on social media, you can provide a great customer experience. Most consumers turn to social media nowadays for customer service.  If a customer tags your business in a post with a positive message, it is good to send a follow-up message in return. It shows the customer that you cared about their experience in the store. If a comment was less than satisfactory, address them immediately to try and resolve the problem without a future issue. Following up quickly in that situation also shows the customer again, that you cared about their experience in the store and want to improve their future trip.

Social media tracking is a good way to monitor the competition. You can obtain key information about your competitors, which can help you to make a better business move to stay ahead of them. By comparing your business and your competition, you can enhance your services, content, and how you are portrayed online.

Before the ages of social media, marketers were presented with the challenge of being sure their content reached their target demographic. With the numerous social platforms such as Twitter, Instagram, Facebook, and Snapchat, a business can share what they want. These sites allow for their messages to be sent quickly and much more easily. All of what you want your consumers or new demographic to see can be sent out through these platforms.

Maxima Marketing Social Media Management Agency in Westwood, MA

Being a local business can be busy at times and managing your social media like Facebook and Twitter can be time-consuming. That’s where we come in to assist your social media needs. Maxima Marketing offers social media management services for local businesses like restaurants, salons, medical practices or clothing boutiques. We can help you gain the followers and awareness your business requires to take it to the next level. Contact us today at (781) 407-9305 for a free consultation and we proudly serve businesses in Boston, Needham, Canton, Dedham, and other areas in Greater Westwood.