Why Businesses Need a Presence on Social Media

Social Media Management in Westwood MAWhy Businesses Need a Presence on Social Media

Social media for businesses is a facet that is no longer optional. There are more than 3 Billion internet users and more than half of those users utilize social media in some form. Popular social media platforms have been a staple for some businesses providing beneficial information about how to reach their consumers.

Social media platforms can generate a large amount of data regarding your customers. The information provided on websites such as Twitter, Instagram, and Facebook generate who the consumers are, what they like, where they go (tagged locations), and how they feel about places, products, and ideas. Through engaging with your followers, you can obtain this information, which can assist in making strategic business decisions.

When you have a presence on social media, it can help to increase your brand awareness and gain loyalty from customers. You can connect with your audience socially and increase customer retention, which coincides with brand loyalty.

Being on social media, you can provide a great customer experience. Most consumers turn to social media nowadays for customer service.  If a customer tags your business in a post with a positive message, it is good to send a follow-up message in return. It shows the customer that you cared about their experience in the store. If a comment was less than satisfactory, address them immediately to try and resolve the problem without a future issue. Following up quickly in that situation also shows the customer again, that you cared about their experience in the store and want to improve their future trip.

Social media tracking is a good way to monitor the competition. You can obtain key information about your competitors, which can help you to make a better business move to stay ahead of them. By comparing your business and your competition, you can enhance your services, content, and how you are portrayed online.

Before the ages of social media, marketers were presented with the challenge of being sure their content reached their target demographic. With the numerous social platforms such as Twitter, Instagram, Facebook, and Snapchat, a business can share what they want. These sites allow for their messages to be sent quickly and much more easily. All of what you want your consumers or new demographic to see can be sent out through these platforms.

Maxima Marketing Social Media Management Agency in Westwood, MA

Being a local business can be busy at times and managing your social media like Facebook and Twitter can be time-consuming. That’s where we come in to assist your social media needs. Maxima Marketing offers social media management services for local businesses like restaurants, salons, medical practices or clothing boutiques. We can help you gain the followers and awareness your business requires to take it to the next level. Contact us today at (781) 407-9305 for a free consultation and we proudly serve businesses in Boston, Needham, Canton, Dedham, and other areas in Greater Westwood.

 

 

 

 

 

 

 

 

How to Use Location to Improve Your Business and Brand

Branding in Boston, Westwood MAHave you thought about how important location is to your business and brand? If you ask a real estate agent, he or she will tell you location is Number One in order for your business to be successful. The location you choose can help improve the quality of a customer’s experience with your brand and business.

In the 4Ps of marketing, a place is one of them and it’s no surprise to see business owners invest a significant amount of their budget in their locations. Small businesses like restaurants or a fine tile and stone remodeling business with a showroom often need to use their location to attract the impressions and awareness of customers.

In order to enhance the location branding of your business, here are some areas a business owner should focus on:

  1. Location of Business. Is it located on a quiet street or a busy avenue? Foot traffic is very important when you choose the location and it needs to support your business.
  2. Accessibility. Are you located on the first floor of a building without an elevator? If not, you may lose potential clients that could have brought you revenue.
  3. Placement of Products in Windows. It is important to attract the attention of people walking by your store. Make sure you put the most attention-grabbing products in the front window.
  4. Competitors in the Neighborhood. How many businesses are offering the same products or service in the same area? It is essential to know your competition and what is it that makes them do well.

Contact a Retail, Small Business Marketing, and Branding Expert in the Greater Boston Area Today.

If you need a retail, small business marketing, and branding specialist in the Greater Boston Area, contact Maxima Marketing today. We are a Westwood, MA-based marketing agency that creates and executes tailor-made marketing campaigns for your business in the Greater Boston area. Maxima Marketing has helped many businesses in the past in terms of using their location as a branding tool. Other unique services offered are creative marketing strategies, slogan creation, public relations, food marketing, retail marketing, and many other marketing services. We are proud to serve the Greater Boston area including Boston, Newton, Needham, Dedham, Westwood, Canton, MA.

 

New Dental Product Contains Expletive

I’m a professional product namer. I excel at coming up with great names for all kinds of services and products that are for sale to the public. When I was an advertising copywriter, for example, I came up with a financial program called PEP – it was a Personal Employment Plan like a 401k, and the jingle I came up with was, “Come in for a PEP Talk.” Since then, I’ve worked with various companies to help name everything from hair salons to prescription drugs.

Product naming is a great skill to have and it helps to have a way with words. It takes time, effort, and research, to create a moniker that will resonate and hit home with the public and make them want to buy your product or service. Companies spend thousands and thousands of dollars on finding the best name possible for what they are selling.

Which is why I am aghast, appalled and disgusted at a story that The Boston Globe newspaper published today about a local entrepreneur, who is also a professor at Babson College, who has a launched a dental product.

His new name for his business has an unprintable expletive in its title.

What a horrible example this sets. It’s bad enough to have TV shows with titles like “S*** My Dad Says” and popular books like “Go The F*** To Sleep.”

Now, here’s yet another example of someone pushing the envelope, once more, to have a product that showcases a profanity. I’m purposely not telling you the name of this dental product, nor hint at it. I hope that no one else prints the name of what this entrepreneur is selling, because it doesn’t deserve the publicity.

I’m disgusted.

Apparently the name is just one big joke on the professor’s part. But it’s not funny. Trying to make profanity mainstream is offensive, and just another example of someone taking the lowest road possible. There’s nothing creative about simply using a profanity to get publicity. It’s like stand-up comedians who resort to swear words instead of using their creativity to make you laugh. It’s a cop-out. And it’s a bad marketing idea.

Today The Boston Globe did not print the name of the product.

But you know what? Based on all the media that I read and watch, it’s just a matter of time. I give it about five years, and then, just wait – we will all be bombarded with profanity in the media, left and right. As it is, now many major media (except for newspapers) do publish all kinds of profanity, including the F-word. We are so coarsened to this type of language that many of us don’t even notice. Right now, there are a handful of words that the media won’t publish. But be warned – because very soon all profanity will go mainstream in the media, and most people won’t blink an eye when it is used in polite conversations. Even now, I overhear people – at the supermarket, in the gym, for example – using swear words and not lowering their voices. They speak loud and clear.

What the heck happened to etiquette?

Publicity Stunts Are Great PR

As the owner of Maxima Marketing for 25 years, I know a good idea when I see it. I am a marketing copywriter, marketing expert and publicist for plastic surgeons, and marketing expert and publicist for hair and skincare salons. Today’s tip? Well, why not consider a publicity stunt for your business? Staging an event to put your business in the public spotlight can be very effective. Remember, the Miss America pageant started in 1921 as a way to attract tourists to Atlantic City – and look at how popular the pageant is today. The Macy’s Thanksgiving Day parade started as a publicity stunt in 1924, when six employees walked six miles to the Macy’s store, from the city zoo. One of the earliest publicity stunts in time was the Boston Tea Party in 1773, when patriots dressed as Indians threw 342 chests of tea into Boston Harbor, to protest excessive taxation by the East India Company. If you’re going to stage a publicity stunt, think about doing it on April Fool’s Day, when you can make a joke go a long way. That’s what Burger King did once, when it advertised a Whopper for left-handed people. Give the media a good news story with your publicity stunt, and they’ll reward you for it.

September is National Coupon Month

September is almost here, and it also happens to be National Coupon Month. Coupons have come a long way, baby, and it’s expected that in 2011, 88.2 million consumers will use online coupons. And they’re popping up all over the place – in bank statements, for example, In partnership with BillShrink, more than 2,000 banks monitor customer spending and provide coupons based on how you shop. You’ll also find coupons on the back of ticket stubs, on mobile phones, on social media, and in the back pages of phone books. And you know those extra coupons that come with your receipt at the grocery store? They’re called Catalinas, and chances are, they are for products you actually want to buy. What does all this mean to you, the business owner? It means that there are more and more sources where you can place coupons about your business. So get out there and help your customers and patients save money. I say this as an experienced copywriter, and marketing expert and publicist, and owner of Maxima Marketing in Westwood, Mass.

Connect With Consumer Emotions For Effective Marketing

Mmmm good…that was the marketing phrase that’s always been attached to Campbell’s soup. And while that catchphrase is still used, marketers have found that shoppers just weren’t making purchases. So, they did a series of studies, many of them using neuroscience methods that tracked eye movement, pupil dilation and facial expressions as participants shopped. As a result of that, Campbell’s made changes to their soup products. They removed the spoon from the label, added steam and redesigned the bowl, so that the contemporary look would have consumers think of the soup as nurturing. They also specified a particular variety of soup as a Classic Favorite, or as Great for Cooking. So the tip today is to try to understand how your product or service connects with consumers’ emotions, and always try to improve your in-store merchandising. I say this as a Marketing Expert and Publicist for a wide variety of businesses, including Plastic Surgeons, Cosmetic Dentists, Hair Salons and Skincare Salons. For more information, check out my website at Maxima Marketing. I specialize in low-cost and no-cost marketing tips and strategies for your business or practice and am the author of the bestselling book OFF THE WALL MARKETING IDEAS.

Give Yourself An Unusual Title

I’m a crackerjack copywriter and editor, and I love words. That’s why I excel at being a plastic surgery marketing expert and publicist, and a cosmetic dentistry marketing expert and publicist. So…..Are you owner and president of your own company? If you’re self-employed, it is really smart marketing to give yourself and create for yourself an unusual title, because that will help to make you and your business memorable, and that can lead to more clients and customers. For example, at Maxima Marketing, my business, I list myself not just as the owner, but also as the ‘Queen of Creativity.” You’re apt to remember that, aren’t you? Let’s say you own a coffee shop or a Dunkin Donuts franchise – you could call yourself the “Bean Queen.” Likewise, if you specialize in importing tea, why not call yourself the TeaEO instead of the CEO? If you’re a plumber who does outstanding work, why not simply list yourself as “Boston’s Best Plumber” on your business card and website. When you think outside of the box – your clients will appreciate your efforts, and even be inspired themselves. This is marketing that costs nothing — it only requires creativity! Check out my blogs at Maxima Marketing and call me at (781) 407-9305. As I said, I love words and can use my wordsmith talents to write you a press release, edit a speech or a book, proofread, devise a marketing strategy, name your product or service, or craft a signature tag line. And some of my best marketing tips are offbeat!

Christmas In July Marketing

Yes, it’s July, and that means, well, now’s the time to get your press releases for Christmas out to the media. Remember, magazines, have a 4- to 5-month lead time, so you need to act now to make it into the pages of publications for December. One smart way to write your press release, other than asking for your product or service to be part of their holiday gift guide, is to show that your product or service is part of a trend. For example, if you own a spa, you might show that your products and services for teenagers are part of the larger nationwide trend of young people going to spas. And make sure to include some catchy, clever information, such as “Three out of three wise men agree that your product or service is a good value.” You also can’t go wrong with making up a quote from Santa or Rudolph. Every journalist who gets your press release will appreciate your wit and humor. I say this as a plastic surgery marketing consultant and publicist, and a cosmetic dentistry marketing consultant and publicist. I’m also a crackerjack copywriter and editor, so if you need a press release written or a marketing strategy crafted, give me a call at (781) 407-9305 and check out my business at Maxima Marketing.

Better Food Marketing For Kids

If you’ve read my blogs here on my Maxima Marketing site, you’ll know that I abhor much of the food marketing that goes on today. That’s why I’m excited about the new KidsLive Well program that 15,000 restaurants in the USA adopted a few weeks ago. Under KidsLiveWell, which was unveiled by the National Restaurant Association and Healthy Dining, the company that runs healthydiningfinder.com, more than 19 chains will offer healthy choices for children on their menus. That means that chains including Burger King, Cracker Barrel, Chilis, Dennys and iHop will offer kids meals that include a healthy entrée, side dish and beverage and contain 600 calories or less. These meals will carry the icon of a red apple. Today, children get more than one third of their calories from eating out, and eating out is a big contributor to obesity. If the KidsLiveWell program can counteract that, I’m all for it. If you have a restaurant, or any business that needs marketing and publicity, check me out at Maxima Marketing, where I mastermind marketing and public relations for all kinds of businesses, especially plastic surgeons, cosmetic dentists, and hair salons and skincare salons.

Visit Dollar Stores for Marketing Inspiration

I’m a marketing expert and a crackerjack marketing copywriter, and I love the power of words and ideas. I mastermind marketing and public relations for plastic surgeons, cosmetic dentists, and hair and skincare salons, along with all kinds of retailers. In my bestselling book OFF THE WALL MARKETING IDEAS, I (and my co-author Nancy Michaels) offer a wealth of no-cost and low-cost marketing ideas that every business can use. Do you need inspiration in your marketing? Then I suggest you visit dollar stores and party-planning stores. When you stroll around stores like this, you’re bound to come up with creative ideas that you can work into a marketing and promotion plan. For example, a friend of mine visited a dollar store and noticed some potholders. She had been trying to get a story placed in the media about her business, and it wasn’t working. So she sent potholders – priced one dollar each – to some local reporters, with the message, “It sounds like you put my ideas on the back burner. It there something else I can do to make this a hot topic for you?” And it worked. Inexpensive stores always provide inspiration, and all you need to do is come with creative wording. For a wealth of unusual ideas, check out my bestselling book OFF THE WALL MARKETING IDEAS found on Amazon.com. And always read my blog that complements my website at Maxima Marketing.