Here’s a marketing success story about the little company that could. Have you heard of the Orabrush? This company spent $28 – that’s right, $28 – to purchase Facebook ads targeted at Walmart employees in Arkansas. They said, “Walmart employees have bad breath. Walmart needs to carry Orabrush. It will sell better than anything in your store.” What’s fascinating is that these $28 ads sold BETTER than the typical $20,000 print ads placed in retail trade magazines. Within 48 hours of launching the Facebook ad, a Walmart manager got an email from the Walmart buyer, and before you know it, Walmart placed an order for 735,000 of the Orabrush tongue cleaners. Before this, Orabrush was known for its 39 million views of its funny YouTube videos. In fact, consumers who saw the character of Morgan The Tongue on YouTube led the company Boots in the United Kingdom to place an Orabrush order. The moral of the story? Use Facebook and YouTube to your advantage. It’s a brave new world out there for marketers. I say this as a Boston-based marketing and public relations consultant for plastic surgeons, cosmetic dentists, and hair and skincare salons. Contact me at Maxima Marketing at (781) 407-9305 for a free consultation.
Here’s today’s marketing question — How do you feel about the marketing of the king in Burger King’s advertising? No matter, he is now long gone, thanks to the new advertising agency that has created a new marketing campaign for the fast-food company. After seven years of marketing commercials such as the Whopper Freakout, and Chicken Fries and Flame cologne, the fast food chain believes it’s time to get back to the real deal – the food. In the new advertising spots, Burger King offers close-ups of avocados, lettuce, tomatoes and onions. The verdict? Well, most people believe the new ads are boring and could easily be an ad for McDonald’s, Red Robin or Applebee’s. Which brings us to the first rule of marketing – always make sure to concentrate on your unique selling points, which help you to differentiate yourself from the competition. I say this as a Boston-based marketing consultant and publicist for plastic surgeons, cosmetic dentists, hair salons and skincare salons. Call me at Maxima Marketing at (781) 407-9305 for a free 15-minute consultation. I’m also the co-author of the bestseller, OFF THE WALL MARKETING IDEAS, which is filled with hundreds of marketing strategies and tips, many of which are no-cost and low-cost.
Need to beef up your marketing?Then take your cue from this marketing idea, and I say this as a marketing expert and author of Off The Wall Marketing Ideas. Here’s the scoop. A New Orleans steakhouse used direct mail to get the word out about its restaurant. The restaurant wanted to sizzle up its lunchtime traffic. So they created a media campaign called “Let’s Meat Up For Lunch,” where “meet” was spelled “meat.” Six thousand, seven hundred postcards were sent to customers, offering a FREE burger and fries during lunch hours only. Customers logged onto to the URL, were walked through a four-step activation process, and asked to share the offer with friends through social media. More than 450 people responded, and an additional 2,469 customers visited the site. The moral of the story? Ask your customers to tell their friends about your business on social media. That’s the sage advice of this marketing expert, and that’s today’s food for thought. I certainly know all about restaurant public relations, and I am also a marketing expert and publicist for plastic surgeons, cosmetic dentists, hair salons, and skincare salons. Call me for a free consultation at (781) (407-9305.
Mmmm good…that was the marketing phrase that’s always been attached to Campbell’s soup. And while that catchphrase is still used, marketers have found that shoppers just weren’t making purchases. So, they did a series of studies, many of them using neuroscience methods that tracked eye movement, pupil dilation and facial expressions as participants shopped. As a result of that, Campbell’s made changes to their soup products. They removed the spoon from the label, added steam and redesigned the bowl, so that the contemporary look would have consumers think of the soup as nurturing. They also specified a particular variety of soup as a Classic Favorite, or as Great for Cooking. So the tip today is to try to understand how your product or service connects with consumers’ emotions, and always try to improve your in-store merchandising. I say this as a Marketing Expert and Publicist for a wide variety of businesses, including Plastic Surgeons, Cosmetic Dentists, Hair Salons and Skincare Salons. For more information, check out my website at Maxima Marketing. I specialize in low-cost and no-cost marketing tips and strategies for your business or practice and am the author of the bestselling book OFF THE WALL MARKETING IDEAS.
I’m a crackerjack copywriter and editor, and I love words. That’s why I excel at being a plastic surgery marketing expert and publicist, and a cosmetic dentistry marketing expert and publicist. So…..Are you owner and president of your own company? If you’re self-employed, it is really smart marketing to give yourself and create for yourself an unusual title, because that will help to make you and your business memorable, and that can lead to more clients and customers. For example, at Maxima Marketing, my business, I list myself not just as the owner, but also as the ‘Queen of Creativity.” You’re apt to remember that, aren’t you? Let’s say you own a coffee shop or a Dunkin Donuts franchise – you could call yourself the “Bean Queen.” Likewise, if you specialize in importing tea, why not call yourself the TeaEO instead of the CEO? If you’re a plumber who does outstanding work, why not simply list yourself as “Boston’s Best Plumber” on your business card and website. When you think outside of the box – your clients will appreciate your efforts, and even be inspired themselves. This is marketing that costs nothing — it only requires creativity! Check out my blogs at Maxima Marketing and call me at (781) 407-9305. As I said, I love words and can use my wordsmith talents to write you a press release, edit a speech or a book, proofread, devise a marketing strategy, name your product or service, or craft a signature tag line. And some of my best marketing tips are offbeat!
Yes, it’s July, and that means, well, now’s the time to get your press releases for Christmas out to the media. Remember, magazines, have a 4- to 5-month lead time, so you need to act now to make it into the pages of publications for December. One smart way to write your press release, other than asking for your product or service to be part of their holiday gift guide, is to show that your product or service is part of a trend. For example, if you own a spa, you might show that your products and services for teenagers are part of the larger nationwide trend of young people going to spas. And make sure to include some catchy, clever information, such as “Three out of three wise men agree that your product or service is a good value.” You also can’t go wrong with making up a quote from Santa or Rudolph. Every journalist who gets your press release will appreciate your wit and humor. I say this as a plastic surgery marketing consultant and publicist, and a cosmetic dentistry marketing consultant and publicist. I’m also a crackerjack copywriter and editor, so if you need a press release written or a marketing strategy crafted, give me a call at (781) 407-9305 and check out my business at Maxima Marketing.
If you’ve read my blogs here on my Maxima Marketing site, you’ll know that I abhor much of the food marketing that goes on today. That’s why I’m excited about the new KidsLive Well program that 15,000 restaurants in the USA adopted a few weeks ago. Under KidsLiveWell, which was unveiled by the National Restaurant Association and Healthy Dining, the company that runs healthydiningfinder.com, more than 19 chains will offer healthy choices for children on their menus. That means that chains including Burger King, Cracker Barrel, Chilis, Dennys and iHop will offer kids meals that include a healthy entrée, side dish and beverage and contain 600 calories or less. These meals will carry the icon of a red apple. Today, children get more than one third of their calories from eating out, and eating out is a big contributor to obesity. If the KidsLiveWell program can counteract that, I’m all for it. If you have a restaurant, or any business that needs marketing and publicity, check me out at Maxima Marketing, where I mastermind marketing and public relations for all kinds of businesses, especially plastic surgeons, cosmetic dentists, and hair salons and skincare salons.
Today I’m here to tell you firsthand – if you want to make yourself into an expert, get your name and business into the media, and have customers knocking on your door, it’s easy – just write a book. I know, I know – it sounds like a lot of work. But today, with self-publishing, you can write your book without going through all the effort of writing a book proposal, and then getting an agent, and a publisher. I personally used the firm Outskirts Press, to publish my third and newest book, THE GLOBETROTTER’S GET-GORGEOUS GUIDE, which is available on Amazon.com, and is one of their bestsellers. Just about everyone has at least one book inside them, and publishing it yourself means that you can put whatever you want on the cover, and say whatever you’d like to say inside. You will still need an editor and a proofreader….but having a book under your belt, especially if it’s in an area of your expertise, is a win-win proposition. You’ll have to market and publicize it yourself — or you can hire a firm such as mine, Maxima Marketing, which masterminds marketing and publicity for a wealth of businesses, including plastic surgeons, cosmetic dentists, and hair and skincare salons. Check out my blog for more great marketing and PR tips.
I”m kind of a Jill of all trades. At my Boston-based business, Maxima Marketing, I’m a skilled editor and proofreader, as well as a marketing copywriter, marketing and public-relations expert, and a publicist for plastic surgeons, cosmetic dentists, and skincare and hair salons. With all of my clients, I search for the angles that make them special, unique and different. How to be a marketing success? Well, one way is to determine what aspects of your industry are predicted to experience growth – and go from there. For example, McDonald’s is now promoting itself as a hip, happening place, that serves mango-pineapple smoothies. That’s because restaurant analysts have determined that snacks and breakfast will be the restaurant industry’s only growth categories in the future. So, McDonald’s has positioned itself as a healthy place to eat. McDonald’s launched smoothies last summer, and it has also rolled out oatmeal, fancy coffee drinks that compete with Starbucks, as well as free wireless access, all making it seem like a cool place to hang out, have a snack, and surf the internet. What is going on in your industry, that you can take advantage of? Get those statistics, and get growing. For more assistance with your marketing efforts, make sure to read my blog at Maxima Marketing, and check out my bestselling book, OFF THE WALL MARKETING IDEAS.
I’m a crackerjack copywriter, and the owner of Maxima Marketing in the Boston area, where I mastermind marketing and public relations for a wide variety of clients including plastic surgeons, cosmetic dentists, and hair and skincare salons. I just heard about this marketing program, and it brought a smile to my face. The TV folks over at CBS in New York have developed a fascinating new marketing scheme: Apparently, on the long running soap opera, The Young and The Restless, the storyline revolves around a cosmetics company called “Jabot”. Now, just to show you that art imitates life, the fictional Jabot products will become real, as the Jabot products will be available for purchase on Home Shopping Network, while also appearing on the air during the soap opera. This is not the first time that TV networks have tried to extend TV programming into actual products fans can buy, including Fonzie’s T-Shirt from Happy Days. But now the Jabot cosmetics will be stuffed into the hands of the show’s characters, or woven into the plot. The moral of the story? Maybe you should take your cue from TV – maybe it’s not such a bad idea to call your product Brand X. Product naming is another aspect of my business here at Maxima Marketing, and if you need a product or service named, or a signature tag line, give me a call at (781) 407-9305.