Why Businesses Need a Presence on Social Media

Social Media Management in Westwood MAWhy Businesses Need a Presence on Social Media

Social media for businesses is a facet that is no longer optional. There are more than 3 Billion internet users and more than half of those users utilize social media in some form. Popular social media platforms have been a staple for some businesses providing beneficial information about how to reach their consumers.

Social media platforms can generate a large amount of data regarding your customers. The information provided on websites such as Twitter, Instagram, and Facebook generate who the consumers are, what they like, where they go (tagged locations), and how they feel about places, products, and ideas. Through engaging with your followers, you can obtain this information, which can assist in making strategic business decisions.

When you have a presence on social media, it can help to increase your brand awareness and gain loyalty from customers. You can connect with your audience socially and increase customer retention, which coincides with brand loyalty.

Being on social media, you can provide a great customer experience. Most consumers turn to social media nowadays for customer service.  If a customer tags your business in a post with a positive message, it is good to send a follow-up message in return. It shows the customer that you cared about their experience in the store. If a comment was less than satisfactory, address them immediately to try and resolve the problem without a future issue. Following up quickly in that situation also shows the customer again, that you cared about their experience in the store and want to improve their future trip.

Social media tracking is a good way to monitor the competition. You can obtain key information about your competitors, which can help you to make a better business move to stay ahead of them. By comparing your business and your competition, you can enhance your services, content, and how you are portrayed online.

Before the ages of social media, marketers were presented with the challenge of being sure their content reached their target demographic. With the numerous social platforms such as Twitter, Instagram, Facebook, and Snapchat, a business can share what they want. These sites allow for their messages to be sent quickly and much more easily. All of what you want your consumers or new demographic to see can be sent out through these platforms.

Maxima Marketing Social Media Management Agency in Westwood, MA

Being a local business can be busy at times and managing your social media like Facebook and Twitter can be time-consuming. That’s where we come in to assist your social media needs. Maxima Marketing offers social media management services for local businesses like restaurants, salons, medical practices or clothing boutiques. We can help you gain the followers and awareness your business requires to take it to the next level. Contact us today at (781) 407-9305 for a free consultation and we proudly serve businesses in Boston, Needham, Canton, Dedham, and other areas in Greater Westwood.









How to Use Location to Improve Your Business and Brand

Branding in Boston, Westwood MAHave you thought about how important location is to your business and brand? If you ask a real estate agent, he or she will tell you location is Number One in order for your business to be successful. The location you choose can help improve the quality of a customer’s experience with your brand and business.

In the 4Ps of marketing, a place is one of them and it’s no surprise to see business owners invest a significant amount of their budget in their locations. Small businesses like restaurants or a fine tile and stone remodeling business with a showroom often need to use their location to attract the impressions and awareness of customers.

In order to enhance the location branding of your business, here are some areas a business owner should focus on:

  1. Location of Business. Is it located on a quiet street or a busy avenue? Foot traffic is very important when you choose the location and it needs to support your business.
  2. Accessibility. Are you located on the first floor of a building without an elevator? If not, you may lose potential clients that could have brought you revenue.
  3. Placement of Products in Windows. It is important to attract the attention of people walking by your store. Make sure you put the most attention-grabbing products in the front window.
  4. Competitors in the Neighborhood. How many businesses are offering the same products or service in the same area? It is essential to know your competition and what is it that makes them do well.

Contact a Retail, Small Business Marketing, and Branding Expert in the Greater Boston Area Today.

If you need a retail, small business marketing, and branding specialist in the Greater Boston Area, contact Maxima Marketing today. We are a Westwood, MA-based marketing agency that creates and executes tailor-made marketing campaigns for your business in the Greater Boston area. Maxima Marketing has helped many businesses in the past in terms of using their location as a branding tool. Other unique services offered are creative marketing strategies, slogan creation, public relations, food marketing, retail marketing, and many other marketing services. We are proud to serve the Greater Boston area including Boston, Newton, Needham, Dedham, Westwood, Canton, MA.


Smart Marketing: Stop&Shop And Free Fruit For Kids

Anyone who knows me knows that I am 61 years old and a size 4.  I work hard to stay slim, exercise constantly, and I’m hungry a lot.  But I refuse to eat junk, and I do eat a great deal of fruit, especially smoothies made with almond milk and fruit. Fruit is great – fruit is your friend, people – and there are no points on it in the Weight Watchers Program.  Oprah loves to eat fruit and stated in a recent issue of her magazine that she eats fruit for dessert every night. Fruit is a sweet snack and great for weight control and pure health and filled with vitamins, fiber, and nutrients.

That’s why I was THRILLED to walk into Stop&Shop last week, and to see a display offering FREE fruit as a snack to kids 10 years old and under! What a GREAT idea.  Stop&Shop deserves some kind of award for not only providing something of value that is free to customers but for offering a healthy healthy healthy snack for children.  Off the record, the store manager told me that this campaign has been well-received, and I understand why. It’s a real public service and a great example of smart marketing. As an author of a bestselling marketing book, and a digital marketing content provider, I’m really impressed.

I constantly see that Stop&Shop goes the extra mile – not only are they promoting free fruit, but they also publish a great magazine filled with healthy food ideas.  I love to read it every month and it’s so well-done.  Foodies, you will love it. Another great example of smart grocery marketing.

Stop&Shop also has other things in its repertoire that I love. Its cherry Clear Splash water brand is my favorite thing in the world to drink, and word is, it’s a bestselling flavor.  Yes, it’s made with aspartame, but I can’t stop drinking it, it is so delicious.  (In fact, I am drinking some right now).  I buy tons of it when it’s on sale, then get rainchecks so that I can buy it later. Their raincheck policy is superb – they never expire. As a food marketing expert and a healthy consumer, I can tell you personally and professionally – visit Stop&Shop!

Debbi Kickham is a former Editor of Robb Report Magazine and a Westwood, Mass-based marketing consultant who loves to write about food, beauty, health, spas, and staying young and slim, especially when you travel.  Contact her at www.MarketingAuthor.com and www.GorgeousGlobetrotter.com. Contact Maxima Marketing at (781)-407-9305 for more marketing tips and get a free initial consultation for your business in the Greater Boston area. We offer creative marketing strategies, public relations, branding, slogan creation, spokesperson, travel writing and other marketing services.



Happy New Year – and Happy Easter

I want to wish all of my friends, family and colleagues, and very Happy New Year.

But I better wish you a Happy Easter too.  I was just in a big box store, and here, just two days after Christmas, they had put out the Easter Peeps and Easter eggs. Right next to the Valentine’s Day boxes of candy.  And it wasn’t even New Year’s Day yet.  It wasn’t even 2017.

Now, as a Boston and Dedham marketing consultant, I get it.  I understand retailing.  And as a former Editor of Robb Report Magazine, and a  bestselling travel writer, I totally understand that there are six-month lead times in the worlds of media and merchandising.

Notwithstanding, for me, it upsets all my balance and harmony and zen, when after celebrating Christmas and gift-giving, stores are already confronting me with Easter and the Easter bunny just a few days after December 25th.  My husband Bill and I constantly lament the relentless merchandising of our society.  To buy, buy, buy.  That it’s never too early to “plant the seed” to get us to buy more, more, more and consume more, more, more. It’s irritating and annoying. I just hate this part of retail marketing.

But I’m waiting until April before I start making Easter baskets.

Zappo’s Excels At Customer Service

The other night my husband ordered me a Lacoste polo shirt for Christmas, on Zappo’s. He was blown away by the customer service experience.

And apparently, he discovered something that the rest of the world has known for a long time: That Zappo’s has AMAZING customer service.  You all thought that Nordstrom was the stuff of magic?  Try Zappo’s.  In fact, click here to read an article about some of the Top 10 BEST Zappo’s customer service stories.

Not only does Zappo’s deserve kudos for their customer service, they also should win a prize for what happens when you call and are placed on hold.  You get a joke of the day.

My husband Bill was so impressed that he called me into his office to listen to the exchange.

Now, as a   Boston marketing content creator and a  Dedham marketing blogger, I am always thrilled to hear this kind of information.  I hate when I am put on hold by a business, and simply forced to listen to Muzak.  Zappo’s definitely goes the extra mile, and they also offered my husband FREE shipping. This is all smart marketing, and marketing that gets results.

What a pleasure!

What a novelty!

What a great way to buy for Christmas or any holiday!

I’m impressed – and the next time, especially, when I want a pair of shoes, you know where I’m going.

Toilet Paper Advertising Hits New Low: Bad Marketing

I’m here to discuss something not very polite.

Toilet-paper advertising.

An example of a company that does it right is Charmin. They hold a contest every year in which they invite women to create a wedding dress out of TP, and it has been a huge success for them. It’s clever and creative, and an example of smart marketing.

Not such a good idea is what I want to discuss in this blog post.

Another toilet-paper company is urging people to “Go Commando.”


Yes. They want you to feel so fresh after using their toilet paper that they dare you to go without underpants. And even, on Facebook, dare your friends to do the same. Can you believe it?

Gross. If I got an invite like that on Facebook, I would be completely grossed out and disgusted. Who are you supposed to invite, to forego their underwear? Your Mom? How about your aunt, or your financial planner or dentist? Or the guy who makes pizza deliveries? This is INAPPROPRIATE all the way around, any way you slice it. I say this as a normal every day person, and also as a marketing expert and marketing author of a best-selling book on wacky marketing: Off The Wall Marketing Ideas.

I wouldn’t invite people to do this in polite company — never mind on the internet, where it’s viewed by millions of people.

Do we really want to live in a society where people don’t wear underwear? It reminds me of a Seinfeld episode where Kramer goes without, and reminds Jerry that the only thing between the two of them was “a thin layer of gabardine” in his trousers.


Years ago, I remember a photo of Demi Moore, wearing a mini dress – and no underwear. And who can forget Sharon Stone in Basic Instinct?

Stupid, bad marketing. Put a lid on it, would ya please?

Bad Food Marketing: Here We Go Again

I am livid.

As a consumer – and professional marketing expert and copywriter – I saw a commercial on TV last night that had me gasping. My jaw dropped.

It is a TV ad for a condiment, and I proudly will NOT name the wretched stuff. It shows two young models at a photo shoot. They take a break and go to eat something. They are greeted by an elderly, gray-haired woman, who offers them a condiment, and proudly proclaims, “I put that s**t on everything.”

Then she shakes her rear end into the camera.

What? Please, spare me grandma’s booty.

I am appalled and disgusted that major brand would resort to this type of vulgarity to sell its stupid product.

I know I shouldn’t be surprised – there’s more than enough vulgarity in our culture, everywhere you turn, with F-bombs and other language freely expressed everywhere, and especially in the media. Trust me – it’s only a matter of time before you hear the F-word on mainstream media. Walk into any gym or store, and chances are, you will hear people using profanity without lowering their voices. I even attended a business conference two weeks ago, where the “professional speaker” liberally peppered her talk with expletives. I was aghast.

Whatever happened to etiquette in polite society?

I’m disgusted and discouraged.

Let’s Boycott CVS For Celebrating Easter in December

It was bad enough when CVS used to display Valentine’ s Day cards on the day after Christmas. That is sickening enough.  But what did I see today on December 27th in my local Consumer Value Store? EASTER EGG DISPLAYS. No kidding, folks. I am OUTRAGED. I suggest we all boycott CVS for this abominable, insane push to get us all to buy, buy, buy, with no thought on their part that what they are doing is completely inappropriate. As a marketing expert, and marketing copywriter, I find a chocolate Easter egg display in December absolutely outrageous. It’s almost as bad as stores being open on Thanksgiving for Christmas shopping. Where does this insanity end? Here is corporate America, again, doing everything they can to get consumers to spend, spend, spend.  I’m furious. This is a bad, bad marketing idea.  From now on, I’m going to Walgreen’s.

Building 19 Bites The Dust

It is with great sadness that I write that Building 19 – a Massachusetts institution – is going to bite the dust. If you haven’t heard of Building 19, you missed something super.  Building 19 was a local chain department store, which was nothing more than a huge warehouse filled with fantastic low, low, low priced items.  They bought overstock and in some cases,  slightly damaged goods, and always offered incredible deals.  The thing that made it so fantastic was the “thrill of the hunt.”  Whenever you entered – maybe looking for cans of pumpkin or high-thread-count pillowcases – chances are, you wound up going out the door with huge containers of Windex for 99 cents, $500 crocodile shoes for $49, and a men’s Italian suit for only $69.  I know, because indeed,  I actually bought all of those bargains there. I once stood in line at 6AM in the morning, waiting for the 9AM opening, so I could be first in line to purchase their Ethan Allen overstock.  I bought a gorgeous – and I mean you’re-going-to-gasp-it’s so-gorgeous  — $3,000 Italian bedroom mirror for $650. It was a place where I went to purchase cereal, and came home with a cashmere sweater that looked like a million bucks.

Another great aspect to Building 19 – perhaps its best-known trait – was how owner Jerry Ellis made fun of his own institution.  All through the store, there were signs saying that  he was “Elvis in Disgraceland” and that the stores were the “Little Shop of Horrors.” It was where you went to find “good stuff cheap.” If you want this month’s marketing tip – take your cue from Building 19: Making fun of your brand can sometimes be the best advertising ever.

Many times, Building 19 advertised their bargains but was not permitted to tell you the name of the brand. Once, when they were selling Burpee sunflower seeds, their advertising department described the brand as “two things you should not do in public.”  That’s just hilarious, when you think about it.

Building 19 was iconic.  People loved to rave about the bargains that they found there. And for a long, long time, the stores didn’t even accept credit cards, in order to keep prices down. You were forced to pay cash.

Now they are going under. Too much competition from national discount retailers such as Walmart, and too little loyalty from customers. As a Boston marketing consultant, who loves creative strategies,  I’m sad to see  such an unusual place go.  They referred to themselves as “America’s laziest and messiest department store,” and you know what? I loved it.

Corporate Sponsors Use World-Famous Monuments For Their Marketing

Should you visit Rome in Summer of 2013, and wander over to the Colosseum, your ticket to get inside will contain some interesting advertising. It will feature the logo of Tod’s, the prestigious shoe manufacturer based in Italy, which is famous for its pebble-soled driving shoes. Tod’s has donated a reported $33 Million for a renewal project at the famous Roman landmark. Under the terms of the contract, Tod’s will have the right to use the Colosseum logo in its advertising and marketing for at least 15 years. This is just one example of how corporate sponsors are coming to the aid of world-famous landmarks and historic sites that are in disrepair, and in dire need of restoration. In Venice, not too long ago, the women’s clothing line Sisley put its advertising on a tarpaulin that covered the white limestone exterior of the Bridge of Sighs. Banners touting Coca-Cola also hung near the Piazza San Marco. As a Boston copywriter and Boston expert in creative marketing, I realize that these examples, on some level, turn culture into merchandise, but it seems that world monuments don’t have much other choice nowadays. Corporate sponsors see world landmarks, which need funding, as the perfect vehicle for advertising and marketing their products and services. Get ready for this trend to go mainstream all over the world.