Clever Marketing From The Little Company That Could

Here’s a marketing success story about the little company that could. Have you heard of the Orabrush? This company spent $28 – that’s right, $28 – to purchase Facebook ads targeted at Walmart employees in Arkansas. They said, “Walmart employees have bad breath. Walmart needs to carry Orabrush. It will sell better than anything in your store.” What’s fascinating is that these $28 ads sold BETTER than the typical $20,000 print ads placed in retail trade magazines. Within 48 hours of launching the Facebook ad, a Walmart manager got an email from the Walmart buyer, and before you know it, Walmart placed an order for 735,000 of the Orabrush tongue cleaners. Before this, Orabrush was known for its 39 million views of its funny YouTube videos. In fact, consumers who saw the character of Morgan The Tongue on YouTube led the company Boots in the United Kingdom to place an Orabrush order. The moral of the story? Use Facebook and YouTube to your advantage. It’s a brave new world out there for marketers. I say this as a Boston-based marketing and public relations consultant for plastic surgeons, cosmetic dentists, and hair and skincare salons. Contact me at Maxima Marketing at (781) 407-9305 for a free consultation.

Marketing To Dads Is Food For Thought

Today’s marketing strategy is all about iconic brands – and I’m going to share with you some info about an advertising character who is currently being updated. He’s now 60 years old. He once got a facelift to make his football-shaped head more round. And his physique boasts a tiny little waist. Who is it? What if I said, “They’re GREAT!” Yup, it’s Tony the Tiger – whose purpose in life has been to convince Moms and children that Frosted Flakes should be in their shopping cart. But what’s making headlines is that the new ad campaign for Tony focuses on Dads. Marketing executives discovered that there’s a growing trend of fathers buying groceries. So there’s a new ad showing kids and Dads sharing a bowl together, which will air during adult programming on networks including ESPN. This way, Frosted Flakes stays at top of mind for dads and their kids – and at the top of the shopping list. Want more marketing tips? Call me at (781) 407-9305 for a free 15-minute consultation. I’m a Boston-based marketing consultant and a marketing and PR professional who specializes in working with plastic surgeons, cosmetic dentists, hair salons and skincare salons. Check out my bestselling business book, Off The Wall Marketing Ideas, available on Amazon.com.

Ben Stiller’s Clever Naked Marketing Strategy

Here’s today’s marketing tip from the Queen of Creativity at Maxima Marketing. What’s in a name? Shakespeare said even a rose by any other name would still smell as sweet. But there’s much to be said for the name of your product or service, and product naming companies across the country would tell you that. The actor Ben Stiller has a new foundation, whose goal is to support children around the globe with educational initiatives. Mr. Stiller wanted a catchy name for it. He thought of all kinds of options including So You Think You Can Donate, and The Derek Zoolander Center for Kids Who Can’t Read Good and Wanna Learn To Do Other Good Stuff. Those are terrible names. And he knew it. So, like any good marketer, he tried to think of a name that would entice and attract people to his website. A name like…..well, actress Jennifer Aniston. But he didn’t leave it at that. The new name of his foundation is – are you ready? — SeeJenniferAnistonNakedFoundation.com. Check it out and you’ll wind up on the real Stiller Foundation Facebook page. Clever. I say this as a Boston marketing consultant and publicist. I work with businesses in all industries but specialize in marketing and PR for plastic surgeons, cosmetic dentists, hair salons and skincare salons. Call me at (781) 407-9305 for a free 15-minute consultation. Ask me for some Off The Wall Marketing Ideas, which also happens to be the title of my bestselling book available on Amazon.com.

Long Live The (Burger) King?

Here’s today’s marketing question — How do you feel about the marketing of the king in Burger King’s advertising? No matter, he is now long gone, thanks to the new advertising agency that has created a new marketing campaign for the fast-food company. After seven years of marketing commercials such as the Whopper Freakout, and Chicken Fries and Flame cologne, the fast food chain believes it’s time to get back to the real deal – the food. In the new advertising spots, Burger King offers close-ups of avocados, lettuce, tomatoes and onions. The verdict? Well, most people believe the new ads are boring and could easily be an ad for McDonald’s, Red Robin or Applebee’s. Which brings us to the first rule of marketing – always make sure to concentrate on your unique selling points, which help you to differentiate yourself from the competition. I say this as a Boston-based marketing consultant and publicist for plastic surgeons, cosmetic dentists, hair salons and skincare salons. Call me at Maxima Marketing at (781) 407-9305 for a free 15-minute consultation. I’m also the co-author of the bestseller, OFF THE WALL MARKETING IDEAS, which is filled with hundreds of marketing strategies and tips, many of which are no-cost and low-cost.

MESSAGE IN A BOTTLE IS A GREAT MARKETING GIMMICK

Today’s marketing tip is to do something different, because it frequently has great results. I know that because I’m a marketing expert, who specializes in servicing plastic surgeons, cosmetic dentists, hair salons, and skincare salons. I’m in love with this marketing gimmick. An investment management firm wanted to re-engage with advisors who were facing challenges in their business due to a volatile market. Their message? They helped navigate stranded investors through stormy financial seas. So, they packaged it all in – are you ready? – 7-inch, plastic bottles with a paper map inside — something that you might find if you were shipwrecked – and it was the proverbial message in a bottle. Inside the bottle was just enough information to pique someone’s interest, and a link to a website. A whopping 46 percent of targeted customers visited the URL and 13 percent completed an online form. Mind you, the bottle was sent without a box. Isn’t that clever? For more crackerjack, clever marketing ideas, give me a call at my business, Maxima Marketing, at (781) 407-9305.

BEEF UP YOUR MARKETING

Need to beef up your marketing?Then take your cue from this marketing idea, and I say this as a marketing expert and author of Off The Wall Marketing Ideas. Here’s the scoop. A New Orleans steakhouse used direct mail to get the word out about its restaurant. The restaurant wanted to sizzle up its lunchtime traffic. So they created a media campaign called “Let’s Meat Up For Lunch,” where “meet” was spelled “meat.” Six thousand, seven hundred postcards were sent to customers, offering a FREE burger and fries during lunch hours only. Customers logged onto to the URL, were walked through a four-step activation process, and asked to share the offer with friends through social media. More than 450 people responded, and an additional 2,469 customers visited the site. The moral of the story? Ask your customers to tell their friends about your business on social media. That’s the sage advice of this marketing expert, and that’s today’s food for thought. I certainly know all about restaurant public relations, and I am also a marketing expert and publicist for plastic surgeons, cosmetic dentists, hair salons, and skincare salons. Call me for a free consultation at (781) (407-9305.

Publicity Stunts Are Great PR

As the owner of Maxima Marketing for 25 years, I know a good idea when I see it. I am a marketing copywriter, marketing expert and publicist for plastic surgeons, and marketing expert and publicist for hair and skincare salons. Today’s tip? Well, why not consider a publicity stunt for your business? Staging an event to put your business in the public spotlight can be very effective. Remember, the Miss America pageant started in 1921 as a way to attract tourists to Atlantic City – and look at how popular the pageant is today. The Macy’s Thanksgiving Day parade started as a publicity stunt in 1924, when six employees walked six miles to the Macy’s store, from the city zoo. One of the earliest publicity stunts in time was the Boston Tea Party in 1773, when patriots dressed as Indians threw 342 chests of tea into Boston Harbor, to protest excessive taxation by the East India Company. If you’re going to stage a publicity stunt, think about doing it on April Fool’s Day, when you can make a joke go a long way. That’s what Burger King did once, when it advertised a Whopper for left-handed people. Give the media a good news story with your publicity stunt, and they’ll reward you for it.

Attention to National Relaxation Day!

I’m the owner of Maxima Marketing in Westwood, Massachusetts, and a skilled marketing copywriter, marketing expert and publicist for plastic surgeons, and marketing expert and publicist for cosmetic dentists. Do you need to R-E-L-A-X? Would you trade in Labor Day for a new national holiday on August 15 called National Relaxation Day? A new survey conducted by Princess Cruises found that three-quarters of Americans would happily trade labor Day for National Relaxation Day. Nearly a quarter (23%) of Americans have never had a relaxing vacation, and, for those who have, it has been an average of three years since they last took a break from the routine grind of daily life. Three-quarters (74%) of Americans reported their inability to relax frequently negatively affects their mental and physical health. OK – so if you’re a business what can you do about that? To celebrate this day, Princess Cruises will provide its employees with complimentary yoga classes as well as shifting the dress code from business-casual’ to summer-fun.'” As a business, you could use Flex Time on this day, allowing employees to come in later and leave earlier. And if you’re a spa, this day was made for you – all you need to do is to encourage the American public to visit your location for a calming, relaxing rubdown with a velvet glove.

Pan Am Brands Takes Off!

I routinely handle plastic surgery marketing, skincare salon marketing and hair salon marketing. But whatever industry you are in, you need effective marketing strategies. Today’s tip? Do you want your marketing to be ahead of the curve? Then look to the Nineteen Sixties…..and specifically on Pan Am Brands. Starting this Fall, ABC is scheduled to air a show entitled “Pan Am,” which is a period drama set in the 1960s, about the pilots and flight attendants who once made Pan Am the most glamorous way to fly, with its luxurious Clipper flights. The show is poised to be a huge hit, and along with that, all of the marketing and merchandise associated with Pan Am is set to take off as well. Pan Am Brands is based in Dover, New Hampshire, and it owns the Pan American World Airways name. Get set to see a wealth of Pan Am merchandise take flight into the American consciousness, including the classic blue-and-white bag called The Explorer and which sells for $89. Pan Am Brands and producers of the new ABC show spent more than four years negotiating the licensing agreement that allows the show to use the Pan Am brand and logo. I think the products are going to fly…off the shelves. Call us at Maxima Marketing, (781) 407-9305, to put your company on the map!

Add Bling To Your Bio, To Make It Sparkle

One of the most important things you can do, as a business owner, is to have a biography of yourself ready to give to the media. When a reporter calls you, you want to present yourself in the best possible light. Well, one mistake that many people make, when writing their bio, is that they merely lift material from their resume, including long lists such as degrees earned, honors achieved, and employment history. That’s ok – but it’s boring. Sometimes the most talented authors write the worst bios. Instead, you should ask yourself some questions that may produce fascinating answers. Who is your hero – and why? What event in your childhood had the greatest effect on your life?? If you weren’t doing what you are doing now, what other job would you have? What lesson from Mom do you still live by today? What’s the craziest thing you’ve ever done? These questions can help turn your biography from bland, to grand. I saw this as a copywriter, and as a Continue reading