As a publicist and marketing expert for plastic surgeons and cosmetic dentists, I know the value of making yourself and your business visible. Are you a recent graduate? You may need some marketing tips and marketing strategies to get that foot in the door. In fact, speaking of that, I heard about a job candidate who actually sent a pair of shoes to Human Resources at the company he hoped to work at, with the message, “I so want a foot in the door here I sent you my shoes.” Similarly, when I was researching my bestselling book, OFF THE WALL MARKETING IDEAS, I heard about another job candidate, who basically did the same thing, only he sent an inexpensive chair he bought at a yard sale, with the message, “I so want a job interview here, I brought my own chair.” You can’t do these things on Monster.com, but once you get the interview, I strongly suggest you get creative. Like the gal who wanted a job at Levi-Strauss, and wrote her resume on a piece of denim. She got the job. If you need a marketing copywriter, publicist, or marketing expert, check out my website at Maxima Marketing. My blog is also a wealth of marketing ideas, tips and strategies that are wacky, traditional, and creative. I have never met a “Meshuganah Marketing” tactic I didn’t love!
I”m kind of a Jill of all trades. At my Boston-based business, Maxima Marketing, I’m a skilled editor and proofreader, as well as a marketing copywriter, marketing and public-relations expert, and a publicist for plastic surgeons, cosmetic dentists, and skincare and hair salons. With all of my clients, I search for the angles that make them special, unique and different. How to be a marketing success? Well, one way is to determine what aspects of your industry are predicted to experience growth – and go from there. For example, McDonald’s is now promoting itself as a hip, happening place, that serves mango-pineapple smoothies. That’s because restaurant analysts have determined that snacks and breakfast will be the restaurant industry’s only growth categories in the future. So, McDonald’s has positioned itself as a healthy place to eat. McDonald’s launched smoothies last summer, and it has also rolled out oatmeal, fancy coffee drinks that compete with Starbucks, as well as free wireless access, all making it seem like a cool place to hang out, have a snack, and surf the internet. What is going on in your industry, that you can take advantage of? Get those statistics, and get growing. For more assistance with your marketing efforts, make sure to read my blog at Maxima Marketing, and check out my bestselling book, OFF THE WALL MARKETING IDEAS.
I’m a crackerjack copywriter, and the owner of Maxima Marketing in the Boston area, where I mastermind marketing and public relations for a wide variety of clients including plastic surgeons, cosmetic dentists, and hair and skincare salons. I just heard about this marketing program, and it brought a smile to my face. The TV folks over at CBS in New York have developed a fascinating new marketing scheme: Apparently, on the long running soap opera, The Young and The Restless, the storyline revolves around a cosmetics company called “Jabot”. Now, just to show you that art imitates life, the fictional Jabot products will become real, as the Jabot products will be available for purchase on Home Shopping Network, while also appearing on the air during the soap opera. This is not the first time that TV networks have tried to extend TV programming into actual products fans can buy, including Fonzie’s T-Shirt from Happy Days. But now the Jabot cosmetics will be stuffed into the hands of the show’s characters, or woven into the plot. The moral of the story? Maybe you should take your cue from TV – maybe it’s not such a bad idea to call your product Brand X. Product naming is another aspect of my business here at Maxima Marketing, and if you need a product or service named, or a signature tag line, give me a call at (781) 407-9305.