Personalized M&Ms Are A Sweet Marketing Tool

One of my favorite ways to market any business is with – are you ready? M&Ms candies. These colorful little bursts of chocolate, in a colorful candy shell, can be imprinted with the name of your business, your phone number, message, logo, and even a small photo. Isn’t that downright clever? There’s a rainbow of 25 M&Ms colors that you can select, and the packaging for them includes small tins and even business-card holders that can hold your business card and be used again by the recipient. I’ve personally used these adorable M&Ms to publicize my bestselling book, THE GLOBETROTTER’S GET-GORGEOUS GUIDE, and my marketing and PR firm, Maxima Marketing. (We specialize in cosmetic surgery marketing and publicity, and cosmetic dental marketing and publicity.) If you’re going to a business trade show, you definitely want to hand out your personalized M&Ms at your booth. They’re also great as wedding favors and party favors. If you have foot traffic at your office you can even purchase a gumball machine with your personalized M&Ms inside as the ultimate candy dish. They’re even kosher. Public relations manager Lauren Nodzak told me that these M&Ms are an incredible business marketing tool and as a marketing expert for more than 25 years, I agree. These are low-cost marketing tools that get attention. Visit mymms.com for more info.

THINK OUTSIDE THE (SHOE) BOX

Today’s marketing tip? Think outside the box, or in this case, the shoe box, as a smart marketing strategy. Here’s an example of good book publicity. The very first book I wrote was a humorous dating book entitled I Love Men in Tasseled Loafers, or, how to judge men by their shoes. To market my book, I contacted numerous shoe companies to see who would partner with me. The Allen-Edmonds company in Wisconsin, maker of upscale men’s shoes, promoted my book tirelessly, and also sent me 100 empty shoe boxes. When I sent my book out to the media, I placed them in those shoe boxes, along with press releases that I rolled up and tied with actual leather laces and tassels. (I am a former Advertising copywriter.) I added shoe horns and shoe bags from the hotel that hosted my book-signing party. The result? Huge, enthusiastic attention for my book. The lesson here? Always partner with companies that can help you sell yourself and your business. I also hosted a book-signing party in the men’s shoe department of Nordstrom, so that every man who bought a pair of Allen-Edmonds tasseled loafers also received a free copy of my book, all autographed by me. These are smart, low-cost marketing tips that can put your business on the map, especially if you are a small business. For more information, visit my website at www.MarketingAuthor.com.