Branding and Brand Marketing

Want your brand to stand out? Nothing makes your product or service memorable like a catchy brand name or slogan. We can help make you memorable with just the right expression.

Slogans and Taglines

Our Chief Creative Officer, Debbi Kickham, is especially known for her expertise in the creation and development of singular slogans and taglines. For example, she created Robb Report magazine’s signature tagline, “The Magazine For People With Million-Dollar Taste.”

For her husband William D. Kickham’s legal practice, she developed the line, “Kickham. Or Lose.”

For a Polish perfume created by a countess, she crafted, “Caprice Polonaise. The Fragrance With A Royal History.”

Ms. Kickham also created, developed and marketed the world’s first luxury-for-less showhouse that she branded as My Faux Chateau™. It is, as she says, “For People With Champagne Taste But Only A Sparkling-Cider Budget.”

Here is a partial list other examples of tagline and brand development:

  • “We compound interest, not problems.” —for Fall River Savings Bank
  • “The lingerie business that fits you.” —for UndercoverWear
  • “The hair salon with a French Twist.” —for Safar Coiffure
  • “Decorating with less cash and more cachet.” —for Velcro USA

Product Naming

Ms. Kickham has also been retained as a consultant to product-naming companies to develop names for new products and services. As a skilled wordsmith, she can direct and oversee the right creative process to establish your unique brand identity.

Searching for identity?
Let us find you one.

Contact us today to get a memorable name or tagline!

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