If you’re a beauty enthusiast, no doubt you know that there are some incredible icons in the beauty industry. Cetaphil cleanser. L’Oreal Elnett hairspray. Rosebud salve for your lips.
And the king of all beauty icons is probably Nars Orgasm blush for your cheeks. This special $30 product has a cult following, and has been in the beauty Hall of Fame for years. It’s a pinky-peach, and it looks incredibly natural on your skin.
This month, I noticed that Nars was marketing its sensational blush in a new way. In this month’s Vogue Magazine was a huge pink insert that actually contained samples of the Orgasm blush! It was beauty heaven! I’ve been around the beauty block for the past 30 years, and this was the first time I’ve seen a blush sample in magazine. Kudos to Nars – this is smart marketing and smart beauty marketing.
They also have a new social media campaign: Go Ahead, blush and tell: #whatmakesyoublush. As a beauty marketing consultant, I love this idea and am sure it is going to be a huge success. I also really like Nars’ message in the big pink insert: “There’s no faking the award-winning afterglow. Experience it to believe it.”
Of course, even the name of the product is smart beauty marketing. It offers that lovely flush you have after making love. Way to go, Nars!
For all my Gorgeous Globetrotter friends out there – make sure to include this wonderful little cult compact in your travel carry-on!
In my many years as a professional marketing expert, brand ambassador, and travel content provider, I’ve seen lots of examples of bad marketing. You can read about some of them on my MarketingAuthor.com blog. The Heart Attack Café in Las Vegas is just one example that comes to mind. Who in their right mind wants to frequent a restaurant that just might make you die?
But I digress.
I just love smart marketing. Marketing that puts a tiger in your tank, makes you admire its creativity, and inspires you to check out what the brand is all about. That’s why Azamara Club Cruises is a winner.
For one thing, what sets Azamara Club Cruises apart is that its ships spend more time in port – unlike the large, mass-market ships out there. There are none of the typical 3PM afternoon departures. Instead, what you get are days AND nights in port, so that you can, for example, go out to dinner, do something fun, or attend an “AzaMazing” complimentary evening. When we were just in Malta, for example, we attended an extraordinary concert by a choir, in the town’s main cathedral. It was awe-inspiring – and complimentary to all cruise guests. All of these things set Azamara Club Cruises apart. The small size of its ships also allows for frequent, easy access to towns, and docking at the piers – instead of having to take in the tender. Furthermore, why take a shuttle bus into town if you don’t have to?
And, in another example of great marketing, have you ever wondered where the name “Azamara” comes from? Azamara is a coined term derived from the Romance languages. This includes the more obvious links to blue (az) and the sea (mar). The name was also inspired by a star, Acamar. In classical times, the star Acamar was the most southerly bright star that could be seen from the latitude of Greece. Azamara, the brand, thinks of itself as a star on the blue sea. In their marketing materials, Azamara says, “We love the flowing name that conjures up imagery of magnificent journeys around the world.”
This is not just smart marketing; it’s brilliant marketing.
What to do if you’re a travel executive — or just an ordinary business person or on vacation — and want a car in Qatar?
We wanted a thoroughly professional car service, not only to JFK Airport, but one that could also easily transport us in Europe, and for that matter, all across the globe. We selected Limousines of Connecticut based on its excellent reputation and the fact that it has affiliates all across the globe, to assist you in your transportation in foreign countries – everywhere from Europe to Kuwait and Qatar.
This is smart travel marketing — I love the concept — and as a marketing writer and bestselling travel writer, I can tell you that Limousines of Connecticut is your go-to-guide for global transportation.
Limousines of Connecticut has been providing excellence in all aspects of wedding and 8-passenger limousine services, setting the highest standards. The Connecticut limousine service is taking the experience to the next stage by announcing that it has reduced rates for 2016. Now it will be more affordable to book limousines in Connecticut, even for those bigger parties with higher demands for large transportation options around Connecticut, New York, New Jersey, and Massachusetts.
It offers transportation services for:
• Bachelor / Bachelorette Parties
• Sweet 15 and 16’s parties
• Wine Tours
• Shopping Tours
• NYC Tours
• Casino Transportation
• Airport Service to all major airports in the Tri-state and Florida.
Most of the vehicles in the fleet are high-end brands: Mercedes, Cadillac Escalades, Hummers, and stretch sedans.
It’s first-class service — all the way.
Advertisers might skip the Republican National Convention?
It comes as no surprise to me, as a digital marketing expert, that many advertisers are currently struggling with whether or not they should sponsor the upcoming Republican National Convention in Cleveland, Ohio in July.
With Donald Trump likely to be the Republican nominee, it’s easy to see why sponsors are afraid to be associated with him. Trump has alienated all kinds of people – women, African-Americans, Hispanics, and Muslims in this country, to name a few. To be associated with him, many companies believe, is to commit corporate suicide.
Currently, it’s reported that Apple, Google and Wal-Mart are among the many companies evaluating whether or not they should participate. Many companies have already disassociated themselves with Trump, as was reported in a recent issue of Advertising Age, which did a huge cover story about the Trump brand. Some of the businesses that have severed ties with Trump already include Macy’s, Serta, and Perfumania, which carried his fragrances.
Everybody likes a winner – especially in big business – but Trump isn’t guaranteed to be the presidential winner, and he’s seen as far too risky for sponsors to be associated with. I understand this and it’s smart marketing. This is totally understandable on the part of corporate America, whose emphasis is always on the bottom line. It’s going to be interesting to see what happens. Stay tuned.
How do you make lemonade out of a lemon? Especially in the travel business? I discovered an effective travel marketing program at Sandals, Jamaica, and as a travel content marketer, I can tell you it is a great idea.
Apparently, at Sandals Resort in Montego Bay, management was worried about the noise due to the hotel’s proximity to the airport – just ten minutes away. So, when the flagship property in Montego Bay opened back in 1981, founder Butch Stewart came up with an idea. He created a special tradition. Whenever a plane flew overhead at Sandals, guests were told to kiss each other, while team members were told to instructed at the plane.
The tradition lives on and all guests are seen smooching while planes fly overhead.
Apparently no one seems to mind!
And here’s another example of smart travel marketing.
In the wake of the Paris attacks in November, tourism to Brussels dropped. As a result, Visit Brussels launched an incredibly clever program to boost visitors to the city. It was called the #CallBrussels campaign, and it was born to enable local people to convince visitors of the city’s safety. Three phone booths were installed in three different locations in Brussels so that passersby could answer the phone, and vet that their city was safe! Calls were made to the phones between January 7th and 11th via the website Call.brussels, and there was even a webcam to film the action.
More than 12,000 people from 154 different countries called in!
It was a smart way to convince travelers that Brussels was indeed, not a war zone but a lively city filled with a wealth of fun and cultural activities.
I love smart, clever marketing ideas such as these.
This is what my book, Off The Wall Marketing Ideas, is all about! Let me know if I can design some clever marketing, PR or social media for your business.
If you’ve traveled anywhere by plane recently, I’m sure you’ve noticed – the seats have progressively shrunk. When you’re squished into an airline seat – with nowhere to go, never mind stretch – you’ve felt the pain. The seat pitch – which is the distance between a point on an airline seat, and the identical spot on the seat in front of it – has shrunk from 35 inches in the Seventies, to about 31 inches now. That’s four inches of legroom. G-O-N-E. Seat widths have also dropped from 18.5 inches to about 16.5. And now someone really wants to do something about it. Senator Charles Schumer, a Democrat in New York, wants the Federal Aviation Administration to finally establish special standards for seats on airlines. In his words, the airlines have been causing passengers to sit like sardines. It’s true. My husband Bill and I dread any flight, even it’s for an hour. Note to airline marketers: You would do well to market and promote the fact that you aren’t going to change the size of your seats, and may in fact, even enlarge them. As a travel content provider, and travel marketing expert, I know that an airline that could ensure comfort and safety would entice passengers in droves. That would be very smart marketing. (And you thought only George Costanza of Seinfeld spoke about “shrinkage.”)
Here’s a marketing conundrum. Apple Inc. has been asked by federal investigators to held them obtain locked data files from an iPhone used by a mass murderer in the San Bernardino killings back in December. But doesn’t Apple’s refusal simply underscore the company’s amazing protective devices – indeed, Apple has said that its newest iOS software for the iPhone is so secure that even Apple itself can’t unlock a passcode-protected iPhone to decrypt any stored filed.
This court order happened last Tuesday, when a federal magistrate judge ordered Apple to assist the FBI in cracking the encrypted files that were stored in a phone that had been used by terrorist Syed Farook, who, with his wife, murdered 14 people in an attack in San Bernardino. Understandably, the FBI hoped that accessing Farook’s iPhone can assist them in determining whether the terrorist and his wife were aided by accomplices in the USA or abroad.
However, Apple chief executive Tim Cook has said that Apple would fight the court order, as he believes that complying with the FBI would essentially create a “backdoor” that eventually would make it easier for criminals to spy on iPhone users, and to steal their most sensitive personal data. Essentially, the FBI is asking Apple to hack its own users. Bad marketing idea.
What do you think? As a Boston marketing consultant, and content marketing strategist, I can understand both sides of the story. I realize that the FBI wants to get to the bottom of this case, and that Apple can assist them in their quest. But I also understand Apple’s hesitancy to comply with the FBI, as it undermines their commitment to user privacy. Many question Apple’s stand on this, however there are others who believe that Apple should cooperate with the FBI, yet fight any other efforts to weaken Smartphone security.
Do you really want to feed your children Lucky Charms and Coca-Cola? I doubt it. These “foods” have no nutritional value.
As a professional marketing expert who specializes in food marketing, I wanted to tell you all about the Food Marketing Workgroup. According to their website,
The Food Marketing Workgroup is a network of more than 200 organizations and academic experts who are concerned about the proliferation of marketing of unhealthful foods and beverages that targets children and adolescents. This national network, convened by the Center for Science in the Public Interest (CSPI) and Berkeley Media Studies Group (BMSG), is dedicated to eliminating harmful food marketing — particularly marketing aimed at those who are most vulnerable to obesity and other nutrition-related diseases — by actively identifying, investigating, and advocating changes to marketing practices that undermine health.
I’m all for an organization that serves to showcase what is nutritional – and what is not – to parents. When you check out their website, make sure to visit the “Wall of Shame,” which pinpoints some serious food offenders. Such as:
1). The new movie, Free Birds, in which a turkey persuades the early Indians to take turkey off the first Thanksgiving menu and replace it with – you guessed it – Chuck E. Cheese pizza
2). Coca Cola, which apparently is training restaurant servers to “cap the tap” to push customers to order soda instead of water. Doesn’t this simply promote obesity?
3). A school in rural Missouri features four – count ‘em – four Pepsi vending machines containing both diet and full-calorie sugary drinks for sale to high school kids.
4). Cap’N Crunch Oops! All Berries is anything but – it ought to be called mostly sugar and food dyes, and should probably be named “No Berries.”
Is it me – or are you infuriated with Big Food and the way that they shove horrible food advertising – and food – down our throats – and also down the throats of children and young adults? Remember, people, that there’s a serious obesity epidemic in this country, and eating junk isn’t going to help the situation.
If you’ve ever shopped at Whole Foods, you know that it’s expensive. So much so that the brand is jokingly referred to as “Whole Paycheck.” It’s true. I only shop there when I want to purchase something special. They even recently opened a Whole Foods Supermarket on Maui, and for the life of me, I can’t even imagine how pricey that must be. Food at the regular supermarket on Maui is expensive – so its Whole Foods store must be off the charts.
I shop at the Whole Foods in Dedham, Mass., when I’m seeking a special treat for myself and my husband Bill. But ouch, it always hurts my wallet. That’s why I typically buy my special and organic goodies at Stop&Shop. The prices at Stop & Shop are always low, low, low, and you also get gas points that give you a bargain at the pump. I can’t say enough good things about Stop&Shop.
Back to Whole Foods. In response to its reputation for being expensive, Whole Foods just announced that it will launch a lower-cost chain, which will appeal to cost-conscious millennials. As a digital food marketer, I love hearing this news. Who doesn’t love a bargain on beautiful food?
Click here to read more.
It’s unbelievable to me, as a professional digital marketing consultant, that big behemoth brands can make the mistakes that they do.
Case in point: Bud Light. Recently, the beer featured labels saying that Bud Light is “the perfect beer for removing ‘No’ from your vocabulary for the night.”
Really? What a bad, bad, bad signature tag line. I thought that when you said “No” to someone’s sexual advances, no meant no. You said no to prevent sexual abuse. You said no to set a limit. Who really wants to remove “No” from their vocabulary? Who wants to be taken advantage of, or made a victim of a sexual or violent crime?
You have to understand, a team of Bud Light marketing executives sat in a boardroom and pondered this for days, before deciding that yes, this was their message. Their brilliant advertising message. And the higher-ups agreed!
People were outraged by this – and so am I. This kind of message only contributes to a rape culture.
Just consider, if you will, a small microcosm of society – the college campus. They are loaded with crime, many of them rapes, sexual assaults, and violent crimes. For example:
According to the FBI, crime statistics from more than 600 schools in the USA during 2013 demonstrated that there were several thousand on-campus crimes that were reported by American universities and colleges. Unbelievably there were even murders committed at 13 schools.
Here are some statistics that would shock many people.
The University of Massachusetts Dartmouth (the school Boston Marathon bombing suspect Dzhokhar Tsarnaev attended) — led all schools in the amount of total violent crimes, tallying 27 instances among 9,210 on-campus students. UMass-Dartmouth tied with Emerson College, with a total of nine student rape cases. On the national scene, by comparison, UCLA led all U. S colleges and universities in the categories of violent crime (85) and rape cases (34).
Factor in that drinking is a huge part of campus life, and I find the Bud Light message even more reprehensible.
The folks at Bud Light have apologized, saying, “We missed the mark and apologize.”
But I’m still shocked. What were those marketing people thinking?
I used to work at an advertising/marketing firm, where my overly cautious boss used to constantly scale things back, as he didn’t ever want to take any risk that sometime, somewhere, one of his ads would offend someone. He actually went too far in that direction.
And here you have the marketing folks at Anheuser-Busch condoning drinking their beverage and using it to take “No” out of your vocabulary. To promote sexual abuse.
If I was a Bud Light drinker, I’d switch to something else.
I say this as a non-drinker – but I’d stick to Dos Equis and The Most Interesting Man In The World. Now that is a winning ad campaign that is funny, memorable, convincing and entertaining. It successfully achieves what every ad should do.