Better Food Marketing For Kids

If you’ve read my blogs here on my Maxima Marketing site, you’ll know that I abhor much of the food marketing that goes on today. That’s why I’m excited about the new KidsLive Well program that 15,000 restaurants in the USA adopted a few weeks ago. Under KidsLiveWell, which was unveiled by the National Restaurant Association and Healthy Dining, the company that runs healthydiningfinder.com, more than 19 chains will offer healthy choices for children on their menus. That means that chains including Burger King, Cracker Barrel, Chilis, Dennys and iHop will offer kids meals that include a healthy entrée, side dish and beverage and contain 600 calories or less. These meals will carry the icon of a red apple. Today, children get more than one third of their calories from eating out, and eating out is a big contributor to obesity. If the KidsLiveWell program can counteract that, I’m all for it. If you have a restaurant, or any business that needs marketing and publicity, check me out at Maxima Marketing, where I mastermind marketing and public relations for all kinds of businesses, especially plastic surgeons, cosmetic dentists, and hair salons and skincare salons.

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