Ben Stiller’s Clever Naked Marketing Strategy

Here’s today’s marketing tip from the Queen of Creativity at Maxima Marketing. What’s in a name? Shakespeare said even a rose by any other name would still smell as sweet. But there’s much to be said for the name of your product or service, and product naming companies across the country would tell you that. The actor Ben Stiller has a new foundation, whose goal is to support children around the globe with educational initiatives. Mr. Stiller wanted a catchy name for it. He thought of all kinds of options including So You Think You Can Donate, and The Derek Zoolander Center for Kids Who Can’t Read Good and Wanna Learn To Do Other Good Stuff. Those are terrible names. And he knew it. So, like any good marketer, he tried to think of a name that would entice and attract people to his website. A name like…..well, actress Jennifer Aniston. But he didn’t leave it at that. The new name of his foundation is – are you ready? — SeeJenniferAnistonNakedFoundation.com. Check it out and you’ll wind up on the real Stiller Foundation Facebook page. Clever. I say this as a Boston marketing consultant and publicist. I work with businesses in all industries but specialize in marketing and PR for plastic surgeons, cosmetic dentists, hair salons and skincare salons. Call me at (781) 407-9305 for a free 15-minute consultation. Ask me for some Off The Wall Marketing Ideas, which also happens to be the title of my bestselling book available on Amazon.com.

Leave a Reply