Sure you’re a CEO at your own company – but why limit yourself to that? One effective marketing strategy for self-employed people is to give yourself a title that everyone will remember – after all, marketing is the art of making yourself memorable.
Let’s say that you own a tea company in the Boston area – why not call yourself the TeaEO instead of the CEO?
If you’re a woman who owns a Dunkin Donuts franchise, in say, Westwood or Dedham, Mass., why not call yourself The Bean Queen?
A Dorchester, Mass.-based plumber could simply refer to himself as “Boston’s Best Plumber” and give himself that moniker. It costs nothing and requires only creativity — not cash.
A business card can be your billboard – make sure to use everything about it to your advantage, as a savvy marketing tactic that will make people remember you. That can translate into more clients. For more information, visit my website at www.MarketingAuthor.com.